Since the start of the pandemic, consumers have relied heavily on entertainment to relax, be distracted, and escape. Today, Luminate launched a new release of the year-long + study “COVID-19: Tracking the Impact on the Entertainment Landscape,” which provides important data and insights into how the entertainment industry is changing as a result of the coronavirus pandemic. A year into the pandemic, we can now share year-over-year comparisons for the first time.
Today, Luminate launched a new release of the 18+ months long study “COVID-19: Tracking the Impact on the Entertainment Landscape,” which provides timely insights into how consumers’ entertainment behaviors continue to evolve and adapt to an ever-changing coronavirus pandemic.
France has been slower to adopt streaming compared with some Western countries like the United States, but with the pandemic forcing people to stay home, there has been an uptick in music listeners’ engagement with streaming services. Among music listeners in France, 73% stream music through a free music-streaming service and only 10% of music listeners currently pay for a music-streaming service subscription, so there is a lot of opportunity to convert new paid subscribers.
As the one-year mark passes since the start of the COVID-19 pandemic, countries all over the world have become accustomed to new rhythms of life. In March of this year, Luminate surveyed music fans in Spain to understand how consumer attitudes and behaviors changed when it came to music and entertainment.