2023 U.S. Audience Intelligence: Regional Mexican Listeners

Genre Intelligence Report: Regional Mexican Listeners (U.S.)

Released March 2023

$2,500

Leveraging the latest consumption data and consumer insights, Luminate shares a deep dive into the Regional Mexican audience in the U.S. Allowing unprecedented insight into the Regional Mexican listener, this report covers fan demographics, behaviors across and outside of music (physical music vs. streaming, live music, music discovery, social media, and more), partnership opportunities, and a spotlight on top artists.

Using these insights, you will be able to fully engage the Regional Mexican listener, develop strategies that work for your business, and build a foundation to reach as many fans as possible.

Luminate's Audience Intelligence series provides all the answers you need to understand how genres are performing in the music industry and the types of activities their listeners are in to. Our Audience Intelligence Report on Regional Mexican music has helped answer key questions such as:

  • How has Regional Mexican music grown in the past year?
  • Which music artists are driving music consumption?
  • Who are the top 10 artists in the Regional Mexican industry, in the U.S. and globally?
  • What motivates listeners to purchase Regional Mexican music?
  • Which DSPs do Regional Mexican listeners use the most for their music consumption?
  • What are listeners’ top entertainment activities (e.g., social media, watching short-form video clips, etc.)?
  • What types of content do listeners want to see on social media?

Details

Topic:

Regional Mexican

Who was surveyed (Source):

U.S. General Population (13+)

Sample Size:

539 Regional Mexican Listeners in the U.S.

When was the survey taken:

2/7/22 - 2/17/22 and 8/4/22 - 9/4/22 *Data in this report was a compilation of the 2 waves conducted in 2022 from U.S. Music 360

Length of Report:

24 pages

Trend & Freq of report:

One-time

Social Platforms Included in Survey:

Facebook, Twitter, Reddit, Tumblr, Pinterest, Instagram, Snapchat, WhatsApp, LINE, WeChat, TikTok, Triller, Discord, Facebook Reels, Instagram Stories, YouTube, YouTube Shorts, BeReal

DSPs Included in Survey:

YouTube, Spotify, Pandora, Apple Music, Amazon Music, iHeart Radio, Sirius XM, VEVO, SoundCloud, TIDAL, Napster, LiveXLive, Twitch, Bandcamp

Festivals Included in Survey:

Coachella, SXSw (South by Southwest), Jingle Ball, iHeartRadio Music Festival, Bonnaroo, Summerfest, Lollapalooza, Made in America, Austin City Limits, Firefly Music Festival, CMA Music Festival, Stagecoach, Essence Music Festival, Governor's Ball NYC, Ultra Music Fest, Panoram, BET Experience, Outside Lands

Televised Shows Included in Survey:

America's Got Talent, The Voice (US), The Masked Singer, Alter Ego, American Idol, Eurovision, American Song Contest, The Grammy Awards, People's Choice Awards, The Academy Awards (Oscars), Academy of Country Music Awards (ACMs), Country Music TV Awards (CMTs), Country Music Association Awards (CMAs), MTV Video Music Awards, BET Awards, Emmy Awards, iHeartRadio Music Awards, YouTube Awards, Billboard Music Awards, American Music Awards, Golden Globe Awards, New Year's Rockin' Eve, Streamy Awards

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