Market Intelligence Report: Music Listeners Philippines)

Released December 2022


Leveraging the latest consumption data and consumer insights, Luminate shares a deep dive into the Filipino music listener. Allowing unprecedented insight into this music market, this report covers listener demographics, behaviors across and outside of music (physical music vs. streaming, live music, music discovery, social media, and more), partnership opportunities, and a spotlight on top artists.

Using these insights, you will be able to fully engage the Filipino listener, develop strategies that work for your business, and build a foundation to reach as many fans as possible.

These data and insights can help you understand key business questions such as:

  • How many music listeners are there in the Philippines?
  • How much time and money is being spent on music there?
  • Are listeners more invested in music from inside or outside of the Philippines?
  • Does language of the music influence listenership?
  • What are the most popular genres listened to in the Philippines?
  • What music formats secure listeners’ time and spend?
  • How do listeners in the Philippines engage with music on social media?
  • Do listeners in the Philippines attend live music?
  • What motivates them to attend and what gets in the way?
  • Are live streamed music performances a way to reach audiences in the Philippines?
  • What is the key behavior of music listeners in the Philippines?
  • What makes music listeners in the Philippines unique to other listeners in the Asia-Pacific region?



Philippines Music Landscape

Who was surveyed (Source):

Philippines General Population (13+)

Sample Size:

770 Respondents in the Philippines (Nationally Representative)

When was the survey taken:

7/7/22 - 8/3/22

Length of Report:

30 pages

Trend & Freq of report:


Social Platforms Included in Survey:

Facebook, Twitter, Reddit, Tumblr, Pinterest, Instagram, Snapchat, WhatsApp, WeChat, TikTok, Discord, Facebook Reels, Instagram Stories, YouTube, YouTube Shorts, LinkedIn, Twitch, Facebook Messenger, Blogger (formerly BlogSpot), BAND, Kakao Talk, Skype, Instagram Reels, BeReal

DSPs Included in Survey:

YouTube, Spotify, Apple Music, VEVO, SoundCloud, Twitch, Deezer, JOOX, Audiomack, Huawei Music, Resso, Boomplay, 7digital

Festivals Included in Survey:

Begin Again, Clark Aurora Festival, Tugatog Music Festival, Sigla Music Festival

Televised Shows Included in Survey:

The Masked Singer, Eurovision, Idol Philippines, The Voice of the Philippines, Pilipinas Got Talent, I Can See Your Voice PH, APAN Music Awards, AWIT Awards, Myx Music Awards, Wish 107.5 Music Awards, Box Office Entertainment Awards, Golden Screen Awards, ASOP Pop Viewers Choice Awards, PMPC Star Awards for Music, NU Rock Award

Related Reports

Market Intelligence Report
Music Listeners (Indonesia)

Released November 2022


Luminate shares a deep-dive into the Filipino music audience. Get to know listeners in the Philippines like never before and gain insight on the most important trends shaping the market.

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