Luminate

Music 360: Mexico 2022

Released October 2022

$10,000

Leveraging the latest consumer insights, Luminate shares a full analysis of the Mexican music market. This report shares a full suite of data alongside tailored recommendations that you cannot find anywhere else.

Allowing unprecedented insight into this music market, this report covers listener demographics, behaviors across and outside of music (physical music vs. streaming, live music, music discovery, social media, and more), partnership opportunities, and more.

Using these insights, you will be able to fully engage in the Mexican music market, develop strategies that work for your business, and build a foundation to reach as many fans as possible.

These data and insights can help you understand key business questions such as:

  • How does music impact daily life in Mexico?
  • How do listeners make use of audio and video streaming offerings?
  • How does festival fanship impact the live music environment in Mexico?
  • How do local and US genres compete for listenership?
  • What is prioritized for the Mexican music listener?
  • What non-music activities garner listeners’ attention?

Details

Topic:

Mexico Music Landscape

Who was surveyed (Source):

Mexico General Population (13+)

Sample Size:

1,517 Respondents in Mexico (Nationally Representative)

When was the survey taken:

8/9/22 - 8/26/22

Length of Report:

66 slides

Trend & Freq of report:

Annual

Social Platforms Included in Survey:

Facebook, Twitter, Reddit, Tumblr, Pinterest, Instagram, Snapchat, WhatsApp, LINE, TikTok, Triller, Discord, Facebook Reels, Instagram Stories, YouTube, YouTube Shorts, Badoo, Viber, Telegram, Taringa!, Clubhouse, LinkedIn, Twitch, Facebook Messenger, Skype, Instagram Reels, BeReal

DSPs Included in Survey:

YouTube, Spotify, Apple Music, Amazon Music, VEVO, SoundCloud, TIDAL, Napster, LiveXLive, Twitch, Bandcamp, Deezer, TuneIn Radio, Audiomack, Claro Música

Festivals Included in Survey:

Electric Daisy Carnival, Carnaval de Bahidora, Vivo Latino (Festival Iberoamericano de Cultura Musical), Ceremonia 2022, Festival Vaivén, Tecate Emblema, Corona Capital Guadalajara, Mahaca Fest, Tecate Coordenada, Tecate Live Out, Baja Beach Fest, Coca Cola Flow Festival, Electric Zoo Adventures Cancun, Solfest Cancun, Roxfest, Tropico, P'al Norte, NRMAL

Televised Shows Included in Survey:

Eurovision, Tu Cara me Suena, La Voz Mexico, La Banda, La Voz Senior, ¿Quien es la mascara? (Mexico), La Voz Kids, La Academia, Pequeños Gigantes, Tengo Talento Mucho Talento, The Grammy Awards, The Latin Grammy Awards, Latin AMA, Lo Nuestro Awards (Premios Lo Nuestro), Heat Music Awards, Billboard Latin Music Awards, Premios MTV Miaw

Insight Categories

Music Behaviors & Preferences

  • Time spent with music
  • Importance of entertainment interests
  • Music listening locations/activities
  • Music listening by format
  • Share of music time by format
  • Music discovery sources
  • Annual music spend

Genre & Language

  • Genre listenership & fanship
  • Listenership by decade (’80s, ’90s)
  • Location & language preferences

Audio & Video Streaming

  • Music streaming service awareness & usage
  • Free vs. paid subscriptions
  • Streaming service satisfaction
  • Barriers to subscribing
  • Start of paid subscriptions
  • Future subscription opportunities
  • Top streaming service features
  • Video streaming
  • VPN usage for streaming services
  • Drivers of VPN usage for streaming

Role of Technology

  • Factors for music device selection
  • Device ownership
  • Top devices for music listening
  • Technology & music discovery

Format Purchasing

  • Past music purchasing
  • Purchase intent by format
  • Format purchase considerations

Brand Activating

  • Top brand activations
  • Product purchasing (past & future intent)

Playlisting

  • Playlist importance
  • Weekly playlist usage

Livestream Performances

  • Livestream music event attendance
  • Top platforms used
  • Top attendance motivators
  • Livestream music event satisfaction
  • Attitudes toward livestreaming
  • Paying to attend livestream
  • Barriers to livestream event attendance

Live Music Events

  • Live event attendance (past & future intent)
  • Discovery sources
  • Likelihood of attending future events
  • Barriers to future attendance
  • Awareness of top music festivals

Social Media & Short Video Clips

  • Social media & short video clip site usage
  • Social media & short video clip platforms
  • Top music activities on sites
  • Music content on social media & short video clip sites

Health & Wellness

  • Wellness activities & services

Broadcasting & Awards Shows

  • Awareness of broadcast events and awards shows
  • Broadcast events and awards shows viewership (past & future intent)
  • Impact of competition shows

Gaming

  • Devices for gaming
  • Top gaming platforms
  • Top gaming titles
  • Music & artist discovery via gaming

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