Luminate

Genre Intelligence Report: K-Pop Listeners (Japan)

Released March 2023

$2,500

Leveraging the latest consumption data and consumer insights, Luminate shares a deep dive into the K-Pop audience in Japan. Allowing unprecedented insight into the K-Pop listener, this report covers fan demographics, behaviors across and outside of music (physical music vs. streaming, live music, music discovery, social media, and more), partnership opportunities, and a spotlight on top artists.

Using these insights, you will be able to fully engage the K-Pop listener, develop strategies that work for your business, and build a foundation to reach as many fans as possible.

Luminate's Audience Intelligence series provides all the answers you need to understand how genres are performing in the music industry and the types of activities their listeners are in to. Our Audience Intelligence Report on K-Pop in Japan has helped answer key questions such as:

  • How has K-Pop grown in Japan over the past year?
  • Which music artists are driving music consumption?
  • Who are the top 10 artists in the K-Pop industry, in Japan and globally?
  • What motivates listeners in Japan to purchase K-Pop music?
  • Which DSPs do K-Pop listeners use the most for their music consumption?
  • What are listeners’ top entertainment activities (e.g., social media, watching short-form video clips, etc.)?
  • What types of content do listeners want to see on social media?

Details

Topic:

K-Pop

Who was surveyed (Source):

Japan General Population (13+)

Sample Size:

121 K-Pop Listeners in Japan

When was the survey taken:

6/6/22 - 6/14/22

Length of Report:

23 pages

Trend & Freq of report:

One-time

Social Platforms Included in Survey:

Facebook, Twitter, Reddit, Tumblr, Pinterest, Instagram, Snapchat, WhatsApp, LINE, WeChat, TikTok, Triller, Discord, Facebook Reels, Instagram Stories, YouTube, YouTube Shorts, Badoo, Viber, Telegram, mixi, Clubhouse, LinkedIn, BeReal

DSPs Included in Survey:

YouTube, Spotify, Apple Music, Amazon Music, VEVO, SoundCloud, TIDAL, Twitch, Bandcamp, Deezer, LINE Music, AWA, KKBox, Rakuten Music, dhits, RecMusic, Radico, Niconico, Hikari TV Music, Huawei Music, Resso

Festivals Included in Survey:

Fuji Rock Festival, Summer Sonic Festival, Tokyo Idol Festival, Ultra Japan, Rock in Japan, Countdown Japan, Rising Sun Rock Festival, Miyako Island Rock Festival, Oga Namahage Rock Festival, Metrock, Viva La Rock, Monter Bash, Sky Jamboree, Sweet Love Shower, Amuse Fest, Muro Festival, Wired Music Festival, Arabaki Rock Fest, Rush Ball, Ringo Fes, Mission Impossible Kyoto, Koyabu Sonic, Inazuma Rock Festival, Nakatsugawa The Solar Budokan, Kishidan Banpaku, Music Circus, a-Nation

Televised Shows Included in Survey:

Eurovision, NHK Kohaku Uta Gassen

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Luminate shares a deep-dive into the K-Pop audience in Japan. Get to know trends in the genre and what listeners care about most.

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