LUMINATE RESEARCH + CONSULTING

What we do and how we do it.

WHAT DO WE DO?

Put simply, we answer questions about entertainment. Big questions. Hairy questions. The ones that are crucial to your business decisions but hard to answer. And ones you might not even know to ask.

HOW DO WE DO IT?

Luminate answers those questions by posing the right questions and conducting extensive surveys.

We design the surveys for our core studies to answer the biggest questions facing the industry. When we work with clients on exclusive, custom projects, we help them figure out which questions they should and shouldn’t ask.

For our general population surveys we convene a panel that accurately reflects the actual population of that country or group. Participants take the survey online in their preferred language.

Each response is reviewed to assure the results are logical, representative of human interaction (not of bots!) and that the data can be trusted.

We distill thousands of data points, surfacing the ones that offer actionable insights.

We deliver a comprehensive view of the results and analysis through our proprietary reports, and online dashboards.

WHAT TOPICS DO WE COVER?

All forms of entertainment:

  • Music
  • TV
  • Film
  • Streaming
  • Gaming
  • Podcasts
  • Virtual Reality
  • Web3
  • Sports
  • Creators
  • And more!

HOW WE HELP OUR CLIENTS:

  • Artist Development
  • Audience Development
  • Brand Health Tracking
  • Content strategy + eval
  • Expansion + strategic partnerships
  • Live event strategy
  • Market Sizing
  • Monetization
  • New market launches
  • PR insights + market-facing narratives
  • Sponsorship pitching + ROI
  • Strategy
  • User/fan acquisition

Our Studies

Our original data studies are field under supervision by luminate power our reporting products.

DESCRIPTION: a study that tracks every form ofentertainment consumers engage in. It gives you visibility into consumer behaviors, preferences, attitudes, likes and dislikes when it comes to the most popular ways people spend their leisure time.

COUNTRIES AVAILABLE: US and UK

CADENCE: quarterly in the US, annually in the UKTrended data from Q1 2022

EXAMPLE OF TOPICS COVERED
Fanship and Behaviors

  • Time and money spent, casual vs. die-hard, etc.

Engagement

  • Discovery, time/day, multitasking, etc.

Platforms

  • Usage rates, free vs. subscriptions, etc.

Motivations

Category purchasing

Entertainment Deep Dives (sports, music, TV/film, gaming, etc.)

And many more topics focused on the most popular activities today such as gaming, music, sports, podcasting, books, live events – just to name a few!

DESCRIPTION: a study that tracks every form ofentertainment consumers engage in. It gives you visibility into consumer behaviors, preferences, attitudes, likes and dislikes when it comes to the most popular ways people spend their leisure time.

COUNTRIES AVAILABLE: US and UK

CADENCE: quarterly in the US, annually in the UKTrended data from Q1 2022

EXAMPLE OF TOPICS COVERED
Fanship and Behaviors

  • Time and money spent, casual vs. die-hard, etc.

Engagement

  • Discovery, time/day, multitasking, etc.

Platforms

  • Usage rates, free vs. subscriptions, etc.

Motivations

Category purchasing

Entertainment Deep Dives (sports, music, TV/film, gaming, etc.)

And many more topics focused on the most popular activities today such as gaming, music, sports, podcasting, books, live events – just to name a few!

DESCRIPTION: a study that tracks every form ofentertainment consumers engage in. It gives you visibility into consumer behaviors, preferences, attitudes, likes and dislikes when it comes to the most popular ways people spend their leisure time.

COUNTRIES AVAILABLE: US and UK

CADENCE: quarterly in the US, annually in the UKTrended data from Q1 2022

EXAMPLE OF TOPICS COVERED
Fanship and Behaviors

  • Time and money spent, casual vs. die-hard, etc.

Engagement

  • Discovery, time/day, multitasking, etc.

Platforms

  • Usage rates, free vs. subscriptions, etc.

Motivations

Category purchasing

Entertainment Deep Dives (sports, music, TV/film, gaming, etc.)

And many more topics focused on the most popular activities today such as gaming, music, sports, podcasting, books, live events – just to name a few!

DESCRIPTION: a study that tracks every form ofentertainment consumers engage in. It gives you visibility into consumer behaviors, preferences, attitudes, likes and dislikes when it comes to the most popular ways people spend their leisure time.

COUNTRIES AVAILABLE: US and UK

CADENCE: quarterly in the US, annually in the UKTrended data from Q1 2022

EXAMPLE OF TOPICS COVERED
Fanship and Behaviors

  • Time and money spent, casual vs. die-hard, etc.

Engagement

  • Discovery, time/day, multitasking, etc.

Platforms

  • Usage rates, free vs. subscriptions, etc.

Motivations

Category purchasing

Entertainment Deep Dives (sports, music, TV/film, gaming, etc.)

And many more topics focused on the most popular activities today such as gaming, music, sports, podcasting, books, live events – just to name a few!

Our Studies

Our original data studies are fielded under supervision by Luminate and power all of our reporting products.

DESCRIPTION: An original study that provides visibility into consumer behaviors, preferences, attitudes, likes, dislikes and all of the most popular ways people engage with entertainment and spend their leisure time.

COUNTRIES AVAILABLE : US and UK

CADENCE: Quarterly in the US, annually in the UK
Trended data from Q1 2022

SAMPLE TOPICS COVERED:

  • Fan Behaviors
    • Time and money spent, casual vs. die-hard, etc.
  • Engagement
    • Discovery, time/day, multitasking, etc.
  • Platforms
    • Usage rates, free vs. subscriptions, etc.
  • Motivations
  • Category purchasing
  • Immersive experiences (sports, music, TV/film, gaming, etc.)

Additional activity topics include: music, sports, podcasting, books, and live events.

DESCRIPTION: A music landscape study that covers all key topics of music fan engagement.

Global and local:
The M360 study survey is fielded in the US and in 29 countries around the globe. Questionnaire consistency allows for market-to-market comparisons, while the incorporation of regionally-adapted topics allow for a nuanced, local perspective.

GLOBAL OFFERINGS:
Americas: US, Canada, Mexico, Brazil, Argentina, Chile, Colombia
Europe: UK, France, Germany, Italy, Spain, Ireland, Netherlands, Portugal, Poland
APAC: Japan, South Korea, India, Philippines, Thailand, Vietnam, Indonesia, Malaysia, Australia
MENA: South Africa, Egypt, Saudi Arabia, The UAE, Turkey

CADENCE: Biannual in the US, annually in all other markets
U.S. Music 360 has been conducted for a decade, and has consistent trended data starting in Summer 2021. Trending data also available in most global markets.

SAMPLE TOPICS COVERED:

  • Music and artist discovery
  • Genres & Language preferences
  • Time and money spent
  • Streaming (e.g. platform use, free vs. paid subscriptions)
  • Video and social media
  • Live music events
  • Partnership opps
  • And more!

DESCRIPTION: A comprehensive study that explores music fan attitudes towards more than three-hundred specific musical artists, as well as their overarching perceptions of key and emerging genres.

CADENCE: Quarterly in the US, with trending data starting in 2021.

ARTIST FANS:

  • Awareness
  • Likability
  • Perceptions
  • Artist engagement (e.g listen, social, etc.)
  • Merch
  • Purchasing
  • Influence on consumers (e.g. TV tune-in, brand purchasing, ticket sales, etc.)

GENRE/SUBGENRES:

  • Favorite genres
  • Frequency of listening
  • Preferred music decade
  • Genre associations

DEEP DIVE INTO FAN BEHAVIOR FOR ANY ARTIST OR GENRE/SUB-GENRE…

  • Preferred entertainment formats and platforms
  • Social media
  • Discovery
  • Audience development
  • Cross-genre and collaboration opps
  • Category consumption
  • And more!

DESCRIPTION: A landscape study that covers all key topics surrounding consumer engagement with podcasts. This study provides visibility into how podcast listeners / viewers tune into this growing format and their behaviors, preferences, attitudes, likes and dislikes.

CADENCE: Annually in the US, among those who engage with Podcasts, trended back to 2021.

SAMPLE TOPICS COVERED:

  • Time and money spent on the audio ecosystem
  • Audio vs. Video Podcasts
  • Podcast discovery sources
  • Podcast engagement behavior (frequency, occasion, post-listening behavior, devices used, etc.)
  • Podcasts content selection criteria (top genres, formats, listening motivations, etc.)
  • Platforms used to consume podcasts
  • Partnership opportunities
  • And many more!

HOW YOU ACCESS LUMINATE’S EXPERTISE:

Reports

This report, available in PDF format, delivers a complete view of music engagement within a specific country or region. It examines the topics that matter most to consumers including: modes of discovery, genres, streaming platforms and formats, social media, live performance and more. Trending data included for most global markets editions.

Source: Music 360 Study

This PDF formatted report, answers the question, “who is the podcaster of today,” and explores the fast changing world of audio and video podcasting including: host impact, content needs, platform usage, advertising impact, and more. Insights trended to 2021 reveal market changes.

Source: Podcast 360 Study

Luminate Intelligence reports provide crash courses on specific audiences, demographics and global markets. Available in PDF format, they are primers on specific target audiences, such as genre fan-bases, artist fans, demographic members and country-specific audiences. These more compact reports draw from multiple Luminate studies and proprietary datasets, as well as other verified sources to create a three-dimensional picture of each topic.

Source: Audience Intelligence Reports pull from all available Luminate proprietary data sets.

Why Dashboards?

For those of you who want to get your hands on the data to slice and dice it in real time, Luminate Research dashboards within our secure portal are for you.

Studies Available in Dashboard

  • Music 360 (in 30 countries)
  • Entertainment 365
  • Artist & Genre Tracker
  • Podcast 360

CONSULTING ENGAGEMENTS

Luminate’s Research and Consultation team is available to help chart a path forward for your business by leveraging our data and deep industry expertise.

All consulting engagements deliver concrete recommendations, a formulated action plan, and final deliverables in the format of your choice.

Contact Us - For Sales

Product Interest (Select all that apply)
Please select the type of inquiry: *