We are Luminate, entertainment’s preeminent data and insights company, unleashing access to the most essential, objective, and trustworthy information across music, film and television.
Our Evolution
Luminate has deep roots in accurately measuring and tracking the entertainment industry. As SoundScan and BDS Radio, we developed the methodology to measure consumer engagement with music through radio and point of sale metrics, both of which were eventually adopted by Billboard for their iconic Billboard Charts (a partnership which remains today). As Nielsen Music, we launched Music Connect–the music industry’s leading platform for music analytics, trends and market share. And as TV Tracker and Variety Insight, we built the film and television industry’s largest database of film and television metadata. In 2022, Luminate was created to fulfill the vision to be entertainment’s preeminent data and insights company, unleashing access to the most essential, objective and trustworthy information across music, film and television.
Who we are
Our work isn’t just powerful — it’s prescient. We’re rooted at the intersection of tech and media, in today’s challenges and tomorrow’s plans. Never losing sight of our clients’ needs, we deliver them essential guidance with the highest levels of quality and accuracy. But we always look ahead. We search for answers to questions no one has thought yet to ask. We pair exceptional technology with the most expansive and trusted database of its kind, consistently evolving, enabling our clients to make their most informed and impactful decisions. The result is a best-in-class level of predictive analytics, accompanied by expert, unbiased insight.
We are music lovers and enthusiastic gamers, passionate film buffs and social engagers, scrolling online and tapped into the zeitgeist. We are technologists, experts across a myriad of subjects, scientists and developers. We are curious. That’s why we do what we do.
Relationships thrive on it. Decisions depend on it. Our data deepens it. From our people to our products to our partnerships, we are accurate, clear, and real. The industry knows we power entertainment’s information economy and takes comfort. Why? Because we tenaciously pursue veracity. We’re proud of our work and its worth. For us, data is more than information. It’s perspective, direction, and truth.
We seek to learn from anyone anywhere who has anything to teach. So, we keep widening the circle. Welcoming new people with fresh perspectives. Exploring the world’s wondrous catalog of collective genius. From our eclectic employee teams to our partners from every pocket of entertainment, we celebrate all the differences that make us so damn cool. And we strive to serve each of our colleagues and collaborators, in all of our communities.
Forward. Around. Through. We’ve got moves. We relentlessly reimagine what’s possible. Our partners realize this, and that’s why they keep coming back. They believe in us not only because we’re established, but because we’re evolving. Because we’ve unburdened ourselves of stubborn biases and preconceived notions. We know there’s always a better way. And we live to challenge our own thinking. No hubris here. Just electric innovation. And amplified quality.
Billboard Global BB200 & Hot 100 launched, powered by MRC Data
Announced rebrand as Luminate at SXSW
Expanded music coverage to 48 new countries
As entertainment’s preeminent data and insights company, our services unlock the most trustworthy information across music, film and television.
Inquire about our verified film & TV metadata and DEI entertainment information and resources.
Inquire about consultative services available in global research, audience insights and brand marketing across all entertainment.
Request a demo for our subscription-based music platform or our data management and matching services.
Inquire about our verified film & TV metadata and DEI entertainment information and resources.
Inquire about consultative services available in global research, audience insights and brand marketing across all entertainment.