Luminate

At Luminate, we pride ourselves on being the leading data company in the entertainment space and are dedicated to identifying data and trends that tell multifaceted stories framed by today's culture. Our reports, masterfully curated and crafted by our expert team of researchers and analysts for our clients, are essential to that mission. 

2024 Streaming Sports Shoulder Content Report

Streaming platforms have embraced sports shoulder content — documentaries, biopics and cultural deep-dives that bring fans closer to their favorite teams, athletes and sports moments. But with over 263 projects released since 2020, is the demand sustainable?

Streaming Hits or Misses: Was Big Spending Worth It?

As the streaming platforms become more focused on profitability, a new era has begun. With viewers overwhelmed by the management of multiple platforms and a noticeable lack of loyalty to individual SVODs, delivering consistently engaging content is the key to sustainable revenue.

Our newest report, Streaming Hits or Misses: Was Big Spending Worth It? provides in-depth data on the shifting dynamics of streaming.

2024 Film Industry Hurdles

The 2023 strikes left an indelible mark on the film industry. The resulting ripple effects include major release delays, a reshaped industry strategy, fewer studio titles, and film festival shake-ups, among others. Now, studio strategies and high-budget productions are under a new level of scrutiny, and investing in massive productions carries even greater risks.

Access our 2024 Film Industry Hurdles report for an exclusive look into Hollywood’s evolving landscape.

2024 Entertainment Diversity Progress Report

This annual report for 2024 reveals Luminate’s latest findings on filmed entertainment’s progress in inclusion, diversity, equity and ability (IDEA) for actors, film directors and TV show creators. It provides invaluable insights on whether Hollywood is meeting its inclusion promises over the past 36 months through the lens of ethnicity, gender, LGBTQ+ and ability representation. Exclusive to this report is an analysis of film, tv and Luminate SV(M)’s streaming consumption metrics to reveal how inclusion impacts the success of diverse content with audiences.

Peak TV Postmortem: A data-driven exploration of the dramatic decline in TV series content

After a decade of almost continuous growth, TV output has dropped and is unlikely to resurge to peak levels in the near future. As streamers manage expenses more aggressively and cable’s long decline continues, there will be far less work to go around for the production community in the months and years ahead while the industry undergoes a general contraction.

The Shared Impact of Touring and Streaming

In 2023, Luminate’s U.S. Music 360 survey found that concert attendance and consumer expenditures have soared since the pandemic waned in 2022.1 Furthermore, Billboard’s year-in-touring report detailed record-high global concert grosses and attendance, with revenue among the year’s top 100 tours up 53% from before the pandemic.

The year was so colossal for the touring industry that Luminate — the preeminent entertainment data and insights company — and Billboard partnered to dig deeper. Together, they mapped a sample of artists’ live events to their local and national streaming volumes to evaluate how one might impact the other.

Year-End Film & TV Reports

Download the Year-End Report below to uncover the years’ trends in Film & Television.

“The Show Must Go Off,” Analyzing Streamers’ Original Series Cancellation Rates

“The Show Must Go Off,” a new special report from Luminate, which was previewed exclusively in partnership with Variety VIP+, analyzes the TV content released by the eight largest U.S.-based subscription video on demand (SVOD) services — Netflix, Disney+, Hulu, Prime Video, Max, Apple TV+, Paramount+ and Peacock — along with the major broadcast and cable networks, between January 2020 and August 2023, through the lens of series cancellations.

Latin Music and Its Impact on Culture and Commerce in the U.S. Marketplace

Revealed exclusively from Luminate CEO Rob Jonas’s presentation at Billboard Latin Music Week 2023 in Miami, this Latin Music Report shares the latest findings that shed light on the Latin genre’s ever-growing place in the U.S. market place through both a cultural and commercial lens. 

Spotlight on Underrepresented Audiences

The report draws on Luminate’s quarterly Entertainment 365 U.S. study which gives insights into consumer behaviors, preferences, and attitudes when it comes to a wide range of popular entertainment today (e.g. gaming, music, film, virtual reality, podcasts, and more). This report focuses on: Black/African Americans, Hispanics, Asian/Asian Americans, Native Americans, Women, and LGBTQ+ individuals, plus a bonus section on Gen Z.

Power of LGBTQ+ Music

Luminate is proud to present its new ‘The Power of LGBTQ+ Music’ report, which kicks off a series of spotlights on underrepresented communities within the music space.

Artist + Genre Tracker

Luminate released its new product, Artist + Genre Tracker, a best-in-class research tool to help you know what’s hot and what’s not in American music tastes with new artists and genres added quarterly.

Gaming & Music Report

Gaming has come a long way since its early days when arcades and home computer games were a popular pastime. We decided to look further into the evolution of gaming and the central role music plays.

Global Music & Chart Report

Since launching on Sept. 19, 2020, the Global 200 and Global Excl U.S. 200 charts have included more than 1,300 songs by over 800 artists from 50+ countries. This in-depth report reviews the international superstars and emerging markets that have shaped the first year of the global charts.

Background Music: The Untapped Promotional Avenue for Music

Download our short report below to learn more about the top retail locations for engagement with music, what consumers do when they hear a song that they like (they definitely take action!), and the impact of playing the right music in a retail location.

COVID-19 Insights

Check out the data uncovered over 18+ months of studying consumers’ entertainment behaviors as they continue to evolve and adapt to an ever-changing coronavirus pandemic.

Explore Our Range of Products

As entertainment’s preeminent data and insights company, our services unlock the most trustworthy information across music, film and television.

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