Luminate released its new insights spotlighting the importance of brand partnerships. These insights are powered by Artist + Genre Tracker, a best-in-class research tool to help you know what’s hot and what’s not in American music tastes with currently 70 genres and subgenres included and more added quarterly.
This tool can help you answer business questions such as:
- What music activation strategy is right for my brand?
- Which artist fans are most open and receptive to brand partnerships and endorsements?
- Which music audiences are most likely to be shopping in my category? (i.e. artist fans, genre fans, streamers)
- What is the right marketing plan to support my music investments? Which music artists and touchpoints offer the best opportunity for reaching my target audience?
To help give you a more complete picture of insights and data found in this new product, please download the Brand Partnerships Case Study below.