The music listening experience in Australia

Today, Luminate released a flagship consumer insight study focused on Australia. This study provides an in-depth view of the music landscape in Australia.

The results are available on a web-based interactive dashboard that allows users to customize and filter in real time with target Australian audiences at their fingertips.

The data and insights unveiled in this study can help you understand key business questions such as:

  • What do Australian music listeners want most from music streaming services?
  • What genres do Australian listeners tune into most?
  • Is there an opportunity for more live music in Australia?
  • How do listeners in Australia engage with music on social media?
  • How can brands cater to the Australian music listener?
  • Which other entertainment touch points (e.g. gaming, live streaming, etc.) offer a way to connect with the music listeners?

Download a sneak preview below.

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