Luminate released its newest quarterly product, Artist + Genre Tracker – a best-in-class research tool to help you know consumer attitudes, perceptions, and behaviors when it comes to artists and genres.
Currently at 275+ artists and 80+ genres/subgenres, more added quarterly.
This new tool can help you answer business questions such as:
- How does my artist compare to others in the genre on consumer perceptions such as: likability, influence and fanship?
- Which artists have the most influence when it comes to targeting specific audiences, like Gen Z and Millennials?
- Which genre and artist fans are most open and receptive to brand partnerships and endorsements?
- How can I position my artist to brand sponsors and other strategic partners?
- Which category consumers best align to top genres and artists?
To see data in action, download the spotlight on the Eagles below.