The report illustrates the indisputable power and influence of queer music fans, who are more likely to spend their dollars on music — buying physical albums, artist merch, concert tickets and more — at a higher rate than other averages would suggest.
Some key takeaways from this study include:
- LGBTQ+ consumers are 20% more likely than the general population to purchase merchandise from their favorite artists.
- Queer-made entertainment properties, such as RuPaul’s Drag Race, have a strong level of influence on mainstream culture. On average, songs featured in Drag Race lip sync segments see an impressive 138% increase in streaming the week after the show airs.
- Due to the increase in vinyl sales from younger audiences, data shows that LGBTQ+ Gen Z listeners, on average, spend more per month on physical copies of their favorite music than LGBTQ+ Millennials ($15 vs. $10).
To help give you a more complete picture of insights and data found in this study, please download ‘The Power of LGBTQ+ Music’ report below.