Revealed exclusively from Luminate CEO Rob Jonas’s presentation at Billboard Latin Music Week 2023 in Miami, this Latin Music Report shares the latest findings that shed light on the Latin genre’s ever-growing place in the U.S. market place through both a cultural and commercial lens.
Covering topics from subgenres to super fans, the report provides insights into the continued spread of Spanish-language music to both Hispanic and non-Hispanic listeners. Some new key findings include:
- Regional Mexican music has grown +56% in On-Demand Audio streams in the U.S. through the first 34 weeks of 2023 (week ending 8/24/23)
- Latin music super fans spend +30% more on music-related activities than other music super fans in the U.S.
- Half of non-Hispanic Latin fans discover music through film and TV soundtracks.
Read more in the full report by filling out the form below.