Today, MRC Data launched a new release of the 18+ months long study “COVID-19: Tracking the Impact on the Entertainment Landscape,” which provides timely insights into how consumers’ entertainment behaviors continue to evolve and adapt to an ever-changing coronavirus pandemic.
This newest release reveals that as mandates are being lifted throughout the country, consumers are feeling less isolated and have a strong desire to resume life safely. Unsurprisingly, many people are flocking to pre-pandemic activities – like live events – without a second thought. But their appetite for certain settings is still a little shaky; this release dives into what settings and scenarios make live event fans most comfortable.
Additionally, Release 11 of the tracker also focuses on ways artists can continue to engage with fans as live events begin their slow return. From virtual and hybrid events, to merch and non-music partnerships, there are still many touch points outside of in-person events to reach fans. For example, even while streaming music is still the most popular way to consume music, for the first time since 1991 (MRC’s initial tracking start) vinyl LP sales are up 108%.
Download the most recent release below to understand how entertainment habits continue to evolve, what live music looks like now and for the rest of 2021, and discover if consumers are heading back to movie theaters, plus much more.