Today, MRC Data, in collaboration with Soundtrack Your Brand, released a new report that uncovers the importance of background music as a means of music promotion. U.S. consumers collectively make over 90 billion business visits each year, and they engage with the music – 79% of people listen to the music in a retail location. Each visit is an opportunity to expose consumers to new music.
Download our short report below to learn more about:
- The top retail locations for engagement with music
- What consumers do when they hear a song that they like – and they definitely take action!
- The impact of playing the right music in a retail location