Our Audience Intelligence Report on K-Pop has helped answer key questions such as:
- How has the K-Pop grown in the past year?
- Which music artists are driving music consumption?
- Who are the top 10 artists in the K-Pop industry, in the U.S. and globally?
- What motivates listeners to purchase K-Pop music?
- Which DSPs do K-Pop listeners use the most for their music consumption?
- What are listeners’ top entertainment activities (e.g., social media, watching short-form video clips, etc.)?
- What types of content do listeners want to see on social media?