Luminate

Genre Intelligence Report: K-Pop Listeners (U.S.)

Released October 2022

$2,500

Leveraging the latest consumption data and consumer insights, Luminate shares a deep dive into the K-Pop audience in the U.S. Allowing unprecedented insight into the K-Pop listener, this report covers fan demographics, behaviors across and outside of music (physical music vs. streaming, live music, music discovery, social media, and more), partnership opportunities, and a spotlight on top artists.

Using these insights, you will be able to fully engage the K-Pop listener, develop strategies that work for your business, and build a foundation to reach as many fans as possible.

Our Audience Intelligence Report on K-Pop has helped answer key questions such as:

  • How has the K-Pop grown in the past year?
  • Which music artists are driving music consumption?
  • Who are the top 10 artists in the K-Pop industry, in the U.S. and globally?
  • What motivates listeners to purchase K-Pop music?
  • Which DSPs do K-Pop listeners use the most for their music consumption?
  • What are listeners’ top entertainment activities (e.g., social media, watching short-form video clips, etc.)?
  • What types of content do listeners want to see on social media?

Details

Topic:

K-Pop

Who was surveyed (Source):

U.S. General Population (13+)

Sample Size:

954 K-Pop Listeners in the U.S.

When was the survey taken:

7/12/21 - 7/27/21, 2/7/22 - 2/17/22, 8/4/22 - 9/4/22 *Data in this report was a compilation of the last 3 waves of U.S. Music 360

Length of Report:

23 pages

Trend & Freq of report:

One-time

Social Platforms Included in Survey:

Facebook, Twitter, Reddit, Tumblr, Pinterest, Instagram, Snapchat, WhatsApp, LINE, WeChat, TikTok, Triller, Discord, Facebook Reels, Instagram Stories, YouTube, YouTube Shorts, BeReal

DSPs Included in Survey:

YouTube, Spotify, Pandora, Apple Music, Amazon Music, iHeart Radio, Sirius XM, VEVO, SoundCloud, TIDAL, Napster, LiveXLive, Twitch, Bandcamp

Festivals Included in Survey:

Coachella, SXSW (South by Southwest), Jingle Ball, iHeartRadio Music Festival, Bonnaroo, Summerfest, Lollapalooza, Made in America, Austin City Limits, Firefly Music Festival, CMA Music Festival, Stagecoach, Essence Music Festival, Governor's Ball NYC, Ultra Music Fest, Panoram, BET Experience, Outside Lands

Televised Shows Included in Survey:

America's Got Talent, The Voice (US), The Masked Singer, Alter Ego, American Idol, Eurovision, American Song Contest, The Grammy Awards, People's Choice Awards, The Academy Awards (Oscars), Academy of Country Music Awards (ACMs), Country Music TV Awards (CMTs), Country Music Association Awards (CMAs), MTV Video Music Awards, BET Awards, Emmy Awards, iHeartRadio Music Awards, YouTube Awards, Billboard Music Awards, American Music Awards, Golden Globe Awards, New Year's Rockin' Eve, Streamy Awards

Related Reports

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K-Pop Listeners (Japan)

Released March 2023

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Luminate shares a deep-dive into the K-Pop audience in the U.S. Get to know trends in the genre and what listeners care about most.

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