Market Intelligence Report: Music Listeners (Indonesia)

Released November 2022


Leveraging the latest consumption data and consumer insights, Luminate shares a deep dive into the Indonesian music listener. Allowing unprecedented insight into this music market, this report covers listener demographics, behaviors across and outside of music (physical music vs. streaming, live music, music discovery, social media, and more), partnership opportunities, and a spotlight on top artists.

Using these insights, you will be able to fully engage the Indonesian listener, develop strategies that work for your business, and build a foundation to reach as many fans as possible.

These data and insights can help you understand key business questions such as:

  • How many music listeners are there in Indonesia?
  • How much time and money is being spent on music there?
  • Are listeners more invested in music from inside or outside of the country?
  • Does language of the music influence listenership?
  • What are the most popular genres listened to in Indonesia?
  • What music formats secure listeners’ time and spend?
  • How do listeners in Indonesia engage with music on social media?
  • Do listeners in Indonesia attend live music?
  • What motivates them to attend and what gets in the way?
  • Are live streamed music performances a way to reach audiences in Indonesia?
  • What is the key behavior of music listeners in Indonesia?
  • What makes music listeners in Indonesia unique to other listeners in the Asia-Pacific region?



Indonesia Music Landscape

Who was surveyed (Source):

Indonesia General Population (13+)

Sample Size:

755 Respondents in Indonesia (Nationally Representative)

When was the survey taken:

7/1/22 - 8/2/22

Length of Report:

32 pages

Trend & Freq of report:


Social Platforms Included in Survey:

Facebook, Twitter, Reddit, Tumblr, Pinterest, Instagram, Snapchat, WhatsApp, LINE, WeChat, TikTok, Triller, Discord, Facebook Reels, Instagram Stories, YouTube, YouTube Shorts, LinkedIn, Twitch, Facebook Messenger, Blogger (formerly BlogSpot), BAND, Kakao Talk, VKontakte, Cyworld, Skype, Zenly, MiChat, Tantan, Litmatch, Instagram Reels, BeReal

DSPs Included in Survey:

YouTube, Spotify, Apple Music, SoundCloud, Twitch, Deezer, JOOX, Audiomack, Huawei Music, Resso, Langit Musik, StarMaker, AudioLab, WeSing, Anchor, StarFM, Smule, Boomplay, 7digital, NOICE

Festivals Included in Survey:

We The Fest, DWP – DJakarta Warehouse Project, Hammersonic Festival, Music Gallery, A:M Festival, Jakarta International Java Jazz Festival, ABU TV Song Festival, Soundrenaline, Jazz Gunung, Jazz Goes to Campus, Pesta Pora, Berdendang Bergoyang Festival, Joyland Festival, JogjaRockarta Festival, Synchronize Festival

Televised Shows Included in Survey:

The Masked Singer, Eurovision, X Factor Indonesia, Indonesian Idol, Asian Idol, Hush, D'Academy, I Can See Your Voice Indonesia, The Voice Indonesia, APAN Music Awards, The Indonesian Music Awards, The Anugerah Musik Indonesia, The Anugerah Planet Musik, Dahsyatnya Awards, Indonesian Dangdut Awards, Indonesian Choice Awards, MTV Europe Music Award for Best Southeast Asian, Act, Nickelodeon Indonesia Kids Choice Awards

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Music Listeners (Philippines)

Released December 2022


Luminate shares a deep-dive into the Indonesian music audience. Get to know listeners in Indonesia like never before and gain insight on the most important trends shaping the market.

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