Luminate

Music 360: Japan 2022

Released January 2023

$10,000

Leveraging the latest consumer insights, Luminate shares a full analysis of the Japan music market. This report shares a full suite of data alongside tailored recommendations that you cannot find anywhere else.

Allowing unprecedented insight into this music market, this report covers listener demographics, behaviors across and outside of music (physical music vs. streaming, live music, music discovery, social media, and more), partnership opportunities, and more.

Using these insights, you will be able to fully engage in the Japan music market, develop strategies that work for your business, and build a foundation to reach as many fans as possible.

These data and insights can help you understand key business questions such as:

  • How do listeners spend their time and money on music?
  • What importance does local music have in the greater music listening market?
  • What additional entertainment formats pair well with music?
  • Are listeners willing to engage with music streaming?
  • How do younger listeners engage with music?

Details

Topic:

Japan Music Landscape

Who was surveyed (Source):

Japan General Population (13+)

Sample Size:

1,514 Respondents in Japan (Nationally Representative)

When was the survey taken:

6/6/22 - 6/14/22

Length of Report:

81 slides

Trend & Freq of report:

Annual

Social Platforms Included in Survey:

Facebook, Twitter, Reddit, Tumblr, Pinterest, Instagram, Snapchat, WhatsApp, LINE, WeChat, TikTok, Triller, Discord, Facebook Reels, Instagram Stories, YouTube, YouTube Shorts, Badoo, Viber, Telegram, mixi, Clubhouse, Linkedin

DSPs Included in Survey:

YouTube, Spotify, Apple Music, Amazon Music, VEVO, SoundCloud, TIDAL, Twitch, Bandcamp, Deezer, LINE Music, AWA, KKBox, Rakuten Music, dhits, RecMusic, Radico, Niconico, Hikari TV Music, Huawei Music, Resso

Festivals Included in Survey:

Fuji Rock Festival, Summer Sonic Festival, Tokyo Idol Festival, Ultra Japan, Rock in Japan, Countdown Japan, Rising Sun Rock Festival, Miyako Island Rock Festival, Oga Namahage Rock Festival, Metrock, Viva La Rock, Monter Bash, Sky Jamboree, Sweet Love Shower, Amuse Fest, Muro Festival, Wired Music Festival, Arabaki Rock Fest, Rush Ball, Ringo Fes, Mission Impossible Kyoto, Koyabu Sonic, Inazuma Rock Festival, Nakatsugawa The Solar Budokan, Kishidan Banpaku, Music Circus, a-Nation

Televised Shows Included in Survey:

Eurovision, NHK Kohaku Uta Gassen

Insight Categories

Music Behaviors & Preferences

  • Time spent with music
  • Importance of entertainment interests
  • Music listening locations/activities
  • Music listening by format
  • Share of music time by format
  • Music discovery sources
  • Annual music spend

Genre & Language

  • Genre listenership & fanship
  • Listenership by decade (’80s, ’90s)
  • Location & language preferences

Audio & Video Streaming

  • Music streaming service awareness & usage
  • Free vs. paid subscriptions
  • Streaming service satisfaction
  • Barriers to subscribing
  • Start of paid subscriptions
  • Future subscription opportunities
  • Top streaming service features
  • Video streaming
  • VPN usage for streaming services
  • Drivers of VPN usage for streaming

Role of Technology

  • Factors for music device selection
  • Device ownership
  • Top devices for music listening
  • Technology & music discovery

Format Purchasing

  • Past music purchasing
  • Purchase intent by format
  • Format purchase considerations

Brand Activating

  • Top brand activations
  • Product purchasing (past & future intent)

Playlisting

  • Playlist importance
  • Weekly playlist usage

Livestream Performances

  • Livestream music event attendance
  • Top platforms used
  • Top attendance motivators
  • Livestream music event satisfaction
  • Attitudes toward livestreaming
  • Paying to attend livestream
  • Barriers to livestream event attendance

Live Music Events

  • Live event attendance (past & future intent)
  • Discovery sources
  • Likelihood of attending future events
  • Barriers to future attendance
  • Awareness of top music festivals

Social Media & Short Video Clips

  • Social media & short video clip site usage
  • Social media & short video clip platforms
  • Top music activities on sites
  • Music content on social media & short video clip sites

Health & Wellness

  • Wellness activities & services

Broadcasting & Awards Shows

  • Awareness of broadcast events and awards shows
  • Broadcast events and awards shows viewership (past & future intent)
  • Impact of competition shows

Gaming

  • Devices for gaming
  • Top gaming platforms
  • Top gaming titles
  • Music & artist discovery via gaming

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U.S.

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Luminate shares a full analysis of the Japan music market. Get to know the Japanese listener in more detail than ever before and learn the trends shaping and changing the market.

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