Eurovision – the Ultimate Experiment in Making a Global Hit?
On Saturday 13th May, Sweden won the Eurovision Song Contest 2023, represented by Loreen who made history as the second contestant to win the contest twice. While streaming is not always the predictor of success at a contest where the visual element is a large part, Loreen’s “Tattoo” was the most streamed song in the week prior to Eurovision. This year Blanka from Poland was the only outlier, not performing as well with the juries and the public as her streaming numbers would suggest.
The Sound of (UK) Music
This month the UK’s BRIT Awards achieved their biggest television audience in three years, drawing in 3.9 million viewers due to scheduling the event on a Saturday for the first time¹.