Are TV Spinoffs Spinning Out of Control?
The number of scripted spinoff series currently on linear TV and streaming has increased 75% vs. the same time last year, according to Luminate Film & TV.
How Netflix Market Share of Film & TV Originals Compares With the Competition

Year-over-year viewership trends across original and licensed content from the streaming giant have actually seen net declines in both films and TV series.
“Severance” Surge Resets Bar for Second-Season Audience Growth
In the brutally competitive world of streaming originals, growing the audience of a series in its second season can be difficult.
The Luck of “The Irishman”
This week, Luminate casts a spotlight on Netflix’s The Irishman, a Martin Scorsese film from 2019 that has recently re-entered the Luminate Top 50 Movies chart. Since Streaming Viewership (M) began recording data in 2022, the film has consistently had strong viewership. At the end of this past February, the film was averaging between 6,000 […]
Do Streamers Heart Valentine’s Day?
Valentine’s Day isn’t just a time to celebrate our significant others (or lack thereof). According to the National Retail Federation, it’s a holiday that drives over $25 billion in annual consumer spending.
Unscripted Series Spotlight
This week, we’re leveraging Ranking Reports in Luminate’s Streaming Viewership (M) to spotlight high-performing unscripted series titles across all digital platforms.
The Golden Globe Surge
With the 2025 Golden Globes more than a month behind us, it’s time to use Luminate’s Streaming Viewership (M) to see how the ceremony impacted winning titles.
Are Original Films Retreating From Streamers?

Since 2020, the disruptive effect streaming services have had on linear television and theatrical films has been a major industry concern.
Franchise Frenzy or Fatigue?
When it came to franchise titles in 2024, studios found themselves at an important crossroads.
Great Britain’s Great Year
From PBS’s MASTERPIECE programming block to BBC America, and with titles like Downton Abbey and Dr. Who, British TV has maintained its place in the cultural zeitgeist for nearly as long as the medium has existed.