When the Big Game Becomes the Backdrop for a True Cultural Moment
In what can best be described as a lackluster Super Bowl from a football perspective, most chatter coming out of the big game centered around Kendrick Lamar’s historic halftime performance.
Introducing the Luminate Index to Measure Artists’ Influence
In early October, Luminate officially launched the Luminate Index to provide labels, brands and agencies a single, comprehensive score designed to assess the depth, breadth and affinity of an artist’s fandom among consumers.
Exploring the Latest Trends in Entertainment and Culture
Did you know that on average half of all waking hours are spent engaged in entertainment? Let that sink in. That’s staggering, especially considering that there is no singular channel, time or device people are tuning into. And yet, entertainment is even more at the center of peoples’ lives with consumers engaged now more than ever. The various ways that consumers engage with entertainment will continue to evolve quickly, so any successful marketer not only needs to be in entertainment, but needs to stay ahead of the trends to see what is next in culture.