Panel: Beyond Walled Gardens – The New Measurement Frontier

The advertising market is yesterday’s news! Innovation and financial success for today’s entertainment economy is based on content licensing and windowing. Streamers believed that subscriptions would be driven by exclusive content, however the numbers tell a different story. Join a thought-provoking conversation led by Mark Hoebich, EVP Luminate and Head of Film & TV along with a panel of industry experts.

Topics covered will include:

• Why did studios rush into walled gardens when they financially benefit so much from wider windows?
• Strategy and science behind windows.
• Revenue analysis across distribution models for library content
• How new seasons impact engagement on prior seasons.
• Platform to platform performance. Case studies/examples.
• How to measure & license content to maximize revenue.
• How the latest union agreements will impact transparency for streamers.