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Superfans:
Global Citizens & Critical Connectors

Join Luminate

For a special discussion that dives deep into the economics and strategy of music’s most valuable consumer: the Superfan

PRESENTERS

JaimeM Medium

Jamie Marconette

VP Music Insights & Industry Relations Luminate

Paulina copy Medium

Paulina Pchelin

Director, Insights Luminate

Jason Medium

Jason Jaesang Lee

CEO of HYBE

Superfans are not just high spenders; they are Global Citizens who play a pivotal role in the import and export of music across international borders. This session will explore how superfans’ consistent spending and passion for discovery are reshaping markets worldwide, with a focus on Japan, India, Korea and the United States.

 

The conversation featured a dedicated segment with Jason Jaesang Lee, CEO of HYBE, focusing on how the company has masterfully tapped into this essential audience.

Watch the replay to gain cutting-edge insights on turning fandom into global market success.

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