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Matching Marketers With Music Talent digs deep to quantify behavioral audience entertainment data, engaging marketers in the data  science of brand-partner matchmaking, offering a collection of paired examples that got it right. Insights unearthed include:

  • How Luminate data analysis can demonstrate strong affinity and likelihood to purchase 
  • How media engagement differs among various artist and genre fans 
  • Why artist rankings in multiple categories are key to companies finding a fit for the future

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Answer the why behind consumers’ entertainment behaviors, attitudes, and preferences with Luminate Insights.

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