Matching Marketers With Music Talent digs deep to quantify behavioral audience entertainment data, engaging marketers in the data science of brand-partner matchmaking, offering a collection of paired examples that got it right. Insights unearthed include:
- How Luminate data analysis can demonstrate strong affinity and likelihood to purchase
- How media engagement differs among various artist and genre fans
- Why artist rankings in multiple categories are key to companies finding a fit for the future
