France has been slower to adopt streaming compared with some Western countries like the United States, but with the pandemic forcing people to stay home, there has been an uptick in music listeners’ engagement with streaming services. Among music listeners in France, 73% stream music through a free music-streaming service and only 10% of music listeners currently pay for a music-streaming service subscription, so there is a lot of opportunity to convert new paid subscribers.
While France is adopting new ways to listen to music, there is still a strong yearning for the past and the nostalgia and good feelings that music can bring during uncertain times: 70% of French music listeners agree that ”I enjoy listening to music from past decades.”
Download these exclusive insights to understand the music landscape in France and discover key insights on how consumers engage with music, including format preferences, discovery, occasions, time and money spent on music in the market.