As social media and short-form video have changed how people consume content, audiences now often engage with music, movies and TV shows through clips, memes and sounds. While these platforms have absorbed time spent with media in an increasingly fragmented landscape, they’ve also become important sites of entertainment content discovery, where audiences can develop an interest in a new release or nostalgically rediscover older content. Social and SFV platforms have the power to initiate fandom, guiding audiences down the funnel from discovery to intent to engagement.
Download Luminate’s Social Media & Entertainment Discovery report for expansive insights and data. Just a few of the findings:
- For some audiences, social media is on par or close behind streaming services as a content discovery source.
- Social media plays a stronger role in entertainment content discovery for young media audiences, particularly Gen Z.
- Frequent moviegoers discover movies on social media at higher rates than the average movie viewer.
- Music discovery on social media leads listeners to off-platform streaming, including looking up and listening to new music and artists.