In 2023, Luminate’s U.S. Music 360 survey found that concert attendance and consumer expenditures have soared since the pandemic waned in 2022.1 Furthermore, Billboard’s year-in-touring report detailed record-high global concert grosses and attendance, with revenue among the year’s top 100 tours up 53% from before the pandemic.

The year was so colossal for the touring industry that Luminate — the preeminent entertainment data and insights company — and Billboard partnered to dig deeper. Together, they mapped a sample of artists’ live events to their local and national streaming volumes to evaluate how one might impact the other.

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