Midyear Report 2026

The key engagement and consumption trends that shaped Music, TV & Film in H1 2026

The 2026 Midyear Report combines comprehensive music insights with film and television analysis, all in a single document.

Just a few of the many data-fueled findings throughout the report:

  • Global Music Growth: Global On-Demand Audio (ODA) streams grew 9.8% globally, while ex-U.S. On-Demand Audio song streams climbed 11.8%.
  • Rock Catalog Trends: Deep Catalog activity now accounts for 75% of all Rock audio streaming — an increase of 5 percentage points over last year.
  • Streaming Market Share: Netflix holds 57% of original viewing time in the U.S. as the broader market levels out.
  • Theatrical Windows: Studios are returning to longer theatrical exclusivity to protect box office revenue without hurting later streaming viewership.

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