Luminate

REPORTS

New Insights Released About Music Fans in Japan

In the latest Music 360 study, Luminate focused attention on Japan to understand consumers’ physical music behaviours, the impact of the pandemic on music, and whether Japan is poised on the edge of mainstream music streaming adoption. 

With data gathered in the spring, research revealed that 59% of the General Population (13+) engaged with music over the past year, showing that it’s a much smaller music market compared to the other countries Luminate has studied during the pandemic (Spain, France, U.S.). 

Not surprisingly, J-Pop is far and away the most popular genre (81% listenership), followed by Kayokyoku with 58% listenership.  When looking at how music fans consume music, 31% have purchased physical music (e.g. cassettes, vinyl, CDs), while 15% have purchased digital music (e.g. individual albums or tracks).  Japan is a relatively newer streaming market with 75% of Music Listeners streaming and 64% streaming via free services. 

To learn more, including which are the most popular streaming services, which demographic groups within Japan are most likely to sign up to streaming platforms, what other genres of music are popular in Japan, and much more download the sneak preview below.

Thank you! Please click the button below to download.

If you enjoy the insights in our reports, we also offer the most comprehensive analytics platforms across the entertainment landscape.

Discover Music Connect, the industry’s global music measurement platform providing a holistic view of streaming, sales, and airplay for artists, albums and songs.

Access verified and up-to-date metadata on people, projects, and companies that work in the entertainment industry with Luminate Film & TV.

Answer the why behind consumers’ entertainment behaviors, attitudes, and preferences with Luminate Insights.

After you submit your details, please look for the download button.

Explore Our Range of Products

As entertainment’s preeminent data and insights company, our services unlock the most trustworthy information across music, film and television.

Interested in Luminate Music?

Request a demo for our subscription-based music platform or our data management and matching services.

Interested in Luminate Film & TV?

Inquire about our verified film & TV metadata and DEI entertainment information and resources.

Interested in Luminate Insights?

Inquire about consultative services available in global research, audience insights and brand marketing across all entertainment.