Want to get ahead? Look back, according to new Luminate data. The phrase “2026 is the new 2016” has become a rallying cry among consumers on social media yearning for what they loved a decade ago. Our newest special report, Retro Revival, utilizes proprietary music consumption and survey data to explore how nostalgia informs U.S. consumers’ preferences and decision-making.

Fill in the form below to download Luminate’s RETRO REVIVAL report. Here are just a few of the many insights you’ll find:

• Generational Influence: Consumers ages 13-24 are engaging with songs from before they were born over current music
  
• Brand Resonance: Data lets marketers compare how nostalgic listenership overlaps with buying intent down to the brand level
  
• Artist Influence: Endorsements can impact fan purchase intent, with data able to predict when music will make a resurgence
  
• Peak Nostalgia: Streaming of film & TV titles from the 1990s and 2000s is growing faster than catalog fare of other decades