Luminate has officially released Q3’s Trends in Entertainment + Culture.

The Trends Summary and Webinar provide a holistic view of the themes we’re seeing, their influence on the larger cultural zeitgeist, and what that means for brands.

Some interesting excerpts from this quarter’s update:

• Consumers look to entertainment for connecting with others
  • 32% increase in live event attendance so far this year
• Dominant shows on smaller streamers can be as/more valuable than those on bigger platforms
  • Ted Lasso ranks #1 in mins watched YTD
• Avoid a one-size-fits all strategy. Localize your marketing efforts
  • Latin music and artists play well across the US, Spain, even Italy, but NOT Germany or Brazil
• Audience profiles are more multi-dimensional than they seem
  • ESports Fans are 140% more likely to go beer/wine tasting than Gen Pop

Our panelists also share their predictions for what’s coming next across music, content, and culture more broadly.

Click below to watch the webinar and download the Trends Summary after hitting submit.