In today’s always-evolving SVOD world, understanding the rationale behind TV series renewals and cancellations is more complicated than ever. That’s been especially true since the end of the peak TV era, with streamers’ “build at all costs” phase replaced by a period of careful calculation. Luminate’s data-driven analysis of the major streamers, along with the broadcast and cable ecosystem, aims to decode TV’s cancel culture. If it doesn’t tell you why your favorite show was axed, it will at least leave you with a better grasp on what went into that decision.
Download Luminate’s TV Renewals & Cancellations report for expansive insights and data. Just some of the findings:
- Renewal Trends: Broadcast series are more likely to be reupped, with programming decisions proving to be more straightforward than those for the streamers
- Cancellations Ahead: A Luminate data analysis of freshman titles from 2024 to H1 2026 shows that “completion rate” is the strongest renewal predictor for SVOD series
- Cost Factor: Efficiency plays a major role in renewal decisions, with the median cost per minute streamed for renewed series lower than that of canceled series
- Prestige Programming: Limited series have been declining since 2022 — the final “peak” of peak TV — but are unlikely to vanish