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When the most successful movie producer of the century decided to double down on TV, it seemed like an easy bet….

How a Consumer Brand Used Luminate Insights and Consumption Data to Find and Activate New Audiences

Luminate partnered with a leading financial services mobile application to build out a music-centered strategy aimed at achieving two key objectives….

Laying in Wait: The “Monster Mash” and the Power of Seasonal Hits

Call it kitsch or call it niche, but the rise of Bobby “Boris” Pickett’s “Monster Mash” is a fascinating study of how iconic, heritage tracks with…

The 2024 Netflix Stand-Up Showdown

A corner of entertainment often overlooked in year-end retrospectives is the performance of stand-up comedy specials and the power they hold to launch up-and-coming talent into…

The Awards Show That’s by the Numbers

Dick Clark Productions uses Luminate to select Talent and engage audiences for the BBMA’s…

The Global Exchange: Exporting Culture Through Streaming

As we inch closer to the end of 2024, one trend we’ve continued to track at Luminate is the growth of non-English music and the export…

AMC on Netflix

The Leading Ladies of Summer ’24

This summer — forever to be remembered as “Brat Summer” — a trio of female artists took the country by storm and made us all want…

Subscription Dynamics in the Evolving Music Industry

As the global music industry continues to evolve, the shift from Ad-Supported tiers to Premium subscriptions becomes more vital for increasing average revenue per user (ARPU)….

Entertainment Data Leader Luminate Launches New ‘Luminate Index’ to Evaluate the Cultural Influence of Music Artists

Luminate Announces New Deal with Sony Audio as Strategic Data Partner for Aligning Deeper Cultural Connections between the Brand and Relevant Audiences…

Luminate Index

Luminate Index, fueled by Luminate’s industry-leading streaming data, is designed to accurately measure a music artist’s influence for brand partnerships and beyond….

Artist Registration

The Emmy Effect

Following the Emmy Awards on September 15, we’re now measuring the “Emmy effect” on winners in the major show categories….

Generative AI & Licensing

Comprehensive indexes of all AI licensing deals and active lawsuits with media rights holders
The emerging market for AI training data, early deals and incentives,…

Music Market Trends Revealed – APAC & ANZ

While local cultures strongly influence music consumption, global trends and music border-crossing are becoming more prominent….

Streaming Hits or Misses: Was Big Spending Worth It?

With viewers overwhelmed by the management of multiple platforms and a noticeable lack of loyalty to individual SVODs, delivering consistently engaging content is the key to…

Luminate for Brands

Unlock deep data troves once reserved for industry insiders and get expert guidance to turn key learnings into actionable insights….

Live Music Landscape: Current Insights & Trends

In recent years, concerts and live events have seen record-high revenues and attendance, breathing much-needed life into a sector that teetered on collapse during the pandemic….

Streaming Gains Lag Amidst Cable’s Decline

The true beginnings of the decline in viewership for broadcast and cable television began in 2013 as Netflix started rolling out streaming originals series like House…

Nuances Among Latin Fan Groups

To celebrate the kickoff of Hispanic Heritage Month in the U.S. this week, we take a closer look at the Latin genre and its fans….

Insights Matter: Music Insights for the Global and Asia Pacific Markets

At this year’s All That Matters conference in Singapore, which occurred in early September 2024, Luminate’s Scott Ryan, EVP, Commercial, Music Consumption & Insights, presented Luminate’s…

Bored of the Rings

Seven years ago, Prime Video bought the TV rights to The Lord of the Rings, spending a reported $250 million for the fantasy classic….

The Emergence of Alternate Versions

In this week’s Tuesday Takeaway, we will explore the impact that song variations (remixes, acoustic versions, sped up/slowed, etc) have on consumption trends….

Movie Math – The Unmaking of a Hit

The Postwar Streaming Market

The changing calculus of success in a post-streaming wars business landscape
Exclusive insights into U.S. original content viewership on the top SVOD services
How strategies…

Short-Form Gains New Heights

For those who had a holiday yesterday, welcome back from the long weekend! Did you happen to scroll your For You Page or post a short-form…

Breaking Through: How Independent Artists Are Moving Upstream

When we published our Global and U.S. Audio Track Streaming Pyramids for the first time in 2023, one of the questions we received was, “This is…

Bundle or Die – Disney and WBD

This past May, Disney and Warner Bros. Discovery announced they would begin offering a Disney+/Hulu/Max bundle, prompting questions: How does a mega-bundle like this impact each…

Summer Genres & Summer Songs in the U.S.

Between CharliXCX’s Brat (and its accompanying “Brat Summer”), Post Malone’s “I Had Some Help” and Sabrina Carpenter’s “Espresso,” 2024 has produced several strong contenders for the…

Peacock Wins The Gold

With the 2024 Summer Olympic Games in the rearview, it is undeniable that the quadrennial event brought significant attention to NBC’s streaming platform, Peacock….

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