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UFC Rights Deal Could Be the Start of a New, Younger Paramount

With its whopping $7.7 billion deal for the streaming rights to all UFC events in the U.S., newly christened Paramount Skydance is making a big play…

The One Quibi Mistake Hollywood’s First Microdrama Venture Must Avoid

Perhaps one of the unlikeliest success stories to come out of Hollywood in recent years was the surprise hit Terrifier 3, a horror film that cost…

What Will Drive Music Discovery If TikTok Is Banned?

The question of whether TikTok parent company ByteDance will actually sell its golden goose or let the app go dark in its biggest market has weighed…

How Warner Bros. Revitalized Its Film Slate, From ‘Sinners’ to ‘Weapons’

When mob thriller The Alto Knights fizzled out this spring after a poor showing for Bong Joon Ho’s expensive Mickey 17, many were quick to write…

How Netflix’s ‘Leanne’ Broke the Streaming Sitcom Curse

Even as classic multi-camera comedies such as Seinfeld and Friends remain popular on streaming, original hits in this storied format have remained elusive….

Duetti Unlocks Long-Term Value

Duetti uses Luminate data to accurately identify mid-level streaming songs for long-term revenue….

Animation + AI

Learn more about U.S. animated film and TV production trends since the pandemic and the state of generative AI in animation:

The post-peak TV contraction…

ESPN-Fox Bundle Aims to Transform Cable Nets for the Streaming Era

If traditional media companies can’t save the cable bundle, perhaps they can re-create it in the aggregate….

How ‘Kpop Demon Hunters’ Rewrote the Rules for a Netflix Hit

‘KPop Demon Hunters’ is the all-time most-watched Netflix original film worldwide, but reaching No. 1 tells only part of the story about what makes this title…

Now Playing Japan Vol. 4

The Oscars on YouTube? Don’t Bet on It

And the Oscar for least likely to end up with the TV rights to the Academy Awards goes to … YouTube?…

K-Pop Is Back! But It’s Not All About ‘Demon Hunters’

Does the runaway success of KPDH mean K-pop is once again having a moment in pop culture? Well, yes and no….

Legislative Help Does Only So Much for Working Musicians

In the face of a revenue slowdown across both recorded and live music, the industry’s main players want to build new income streams and add more…

Luminate x Billboard Data Summit

Do Long Gaps Between Seasons Hurt or Help Series?

If consumers have benefited from the rise of streaming TV, they’ve also suffered from at least one irritating side effect: ever-lengthening breaks between seasons of their…

Is Hulu’s Next Phase a New Start — or the Beginning of the End?

Disney announced last week that Hulu will be “fully integrated” into the Disney+ app in 2026, folding the storied streamer into the Disney Bundle. But does…

Request a Demo

Request access to demo Music Connect, our subscription-based platform that holds industry-standard and verified music sales, streaming and airplay data….

How TikTok partnered with Luminate to measure TikTok’s impact on Music Discovery, Monetization and Chart Success

Luminate synthesized disparate data sources from both TikTok and Luminate to build out a comprehensive robust analysis that drove the cohesive narrative….

The Real Reason Microsoft Gaming Keeps Shrinking

The October 2023 acquisition of Activision Blizzard cemented Microsoft’s gaming division as the largest video game maker by headcount, overseeing such top IP as Call of…

What Breaking a Netflix Record Reveals About Adam Sandler’s Star Power

There may be no bigger, longer partnership between talent and a streaming service than the one uniting Adam Sandler and Netflix….

New Luminate Music Forecast Spots Budding Fan Trends

Industry leaders are looking for ways to diversify income streams and restore some of the value music has lost in the digital age….

Why NBCUniversal’s Sports Cable Network Launch Isn’t So Shocking

Less than four years after the NBC Sports Network disappeared from the cable TV lineup, its corporate parent could be getting back in the game….

Do Emmy Nods Please the Ratings Gods? Only for Some Shows

Last year’s Streaming Watch analysis of the Emmy nominations showed a noticeable correlation between awards attention and viewer consumption….

CONNECT Demonstration

Luminate x Netflix Leadership Dinner

The State of the Music Industry 2025

Learn more about the music industry’s most important trends in a new Luminate special report:

As music streaming hits critical mass, major labels are looking…

Music & Gaming: Hot Together

For artists looking to connect with deeply engaged fans of music, video games can act as a direct pipeline….

Intelligence

From Peak TV to Empty Lots: LA’s Production Freefall

The landscape of film and television production is undergoing a monumental transformation….

The ‘M3GAN 2.0’ Meltdown Mystery: Is SVOD a Culprit?

As perhaps the most consistent performer in theatrical film, production company Blumhouse surprised Hollywood last month by delivering a rare misfire with M3GAN 2.0….

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