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For brands, endorsement deals are critical. But locking the right star for the right campaign isn’t as easy as just throwing a line into the celebrity…

Saudi Bid for EA Could Leave the Game Giant’s Valuable IP Hanging

When Microsoft completed its mammoth deal to acquire Call of Duty publisher Activision Blizzard in 2023, Electronic Arts became the largest standalone Western video game publisher….

Why Hulu Could Be the Answer to Shrinking Disney+ Engagement

As Disney prepares to fully knit Hulu into the Disney+ streaming app, the Mouse House’s leadership has made clear that they’re hoping the move will help…

How Sora Is Prompting Hollywood to Reassess Its Relationship With Big AI

What has hit Hollywood hard since the launch of the Sora app late last month should have at least started to become apparent back in April,…

Songwriter Credits Multiply at Rates Keyed to Genre, Market Segment

For most of the industry, composition requires more than one cook in the kitchen….

Blumhouse, Microsoft, Google Leaders Weigh in on AI: ‘My Biggest Professional Fear’

OpenAI’s Sora 2 app update kicked off October with existential questions for Hollywood and the tenacity of corporate-owned IP….

Binge vs. Weekly? Amazon Release Strategy Belies the Binary Debate

The debate over binge vs. weekly release strategies has been a mainstay of the streaming landscape for years….

The Global Trends Shaping Entertainment’s Future

At the recent MIPCOM conference in Cannes, Luminate’s EVP, Mark Hoebich, unveiled the latest global trends shaping the entertainment industry….

How Streaming Series Cancellations Have Changed Post-Peak TV

Faced with the end of streaming’s glory days and roiled by twin guild strikes, Hollywood was being forced to seriously rethink its priorities….

Celebrity Brand Ambassadors

Luminate Intelligence explores an impactful trend in marketing and talent representation — the power of partnerships
From endorsements to product ambassadorships to stars’ own private…

Bundles Give Disney More Pricing Power Than Its Streaming Rivals

SVOD price hikes have become so commonplace you can practically set your watch to them — and in Disney’s case, that’s pretty much literal….

Matching Marketers With Music Talent

For brands, endorsement deals are critical. But locking the right star for the right campaign isn’t as easy as just throwing a line into the celebrity…

Japan Is the Growth Story to Watch in Global Premium Streaming Music

While APAC overall trails the global average in Premium streaming adoption, Japan has emerged as the clear leader….

Examining Hollywood’s Increasingly Asymmetrical Embrace of Gaming IP

Newly christened Paramount Skydance turned heads in September with a major deal for a Call of Duty film….

Google’s Gemini Smart TVs Are an Advertising Tool, Not an AI Revolution

Earlier this month, manufacturer TCL began rolling out Google TV sets featuring Alphabet’s AI assistant Gemini….

Demon Slayer Cements Sony’s Anime Advantage in Otherwise Tough Year

Sony Pictures has demonstrated how potent its top IP can be, such as when Spider-Man: No Way Home resurrected the pandemic box office at the end…

Music Insights for the Global and Asia Pacific Markets

Download the presentation for an analysis of the current streaming landscape, plus an in-depth case study on the hit movie K-Pop Demon Hunters….

Netflix Series Lead Under Siege? Summer 2025 Begs to Differ

If there’s been a narrative that defines the streaming wars in 2025, it’s the notion that Netflix is seeing its rivals making progress on their bid…

Emmys Ratings a Modest Win Amid a Middling Awards Season

The 77th Emmy Awards just had its most-viewed broadcast in years, definitively reversing course after taking a viewership nosedive during the pandemic….

Tiny Desk, Big Impact: NPR’s Artist Influence, Quantified

Over the 20+ years it’s been in operation, the Tiny Desk Concerts series has provided an intimate performance showcase for artists ranging from T-Pain to Maren…

Why the 2025 Fall Box Office Needs to Carry the Year Again

September is off to a great start at the movies, thanks to Warner Bros.’ The Conjuring: Last Rites, which achieved a franchise-best opening and continued the…

What’s Driving the Animated TV Series Falloff?

Animated series have endured a boom-and-bust cycle in recent years….

Call of Duty Deal Cements Paramount Skydance as Major Cross-Media Player

Less than a month after its christening, Paramount Skydance jumped on the next big milestone for gaming’s role in Hollywood: a Call of Duty feature film….

How Peacock Just Changed the Game for Streaming Sports Bundles

After a long period of sitting on the sidelines, Peacock has finally entered the bundling game….

UFC Rights Deal Could Be the Start of a New, Younger Paramount

With its whopping $7.7 billion deal for the streaming rights to all UFC events in the U.S., newly christened Paramount Skydance is making a big play…

The One Quibi Mistake Hollywood’s First Microdrama Venture Must Avoid

Perhaps one of the unlikeliest success stories to come out of Hollywood in recent years was the surprise hit Terrifier 3, a horror film that cost…

What Will Drive Music Discovery If TikTok Is Banned?

The question of whether TikTok parent company ByteDance will actually sell its golden goose or let the app go dark in its biggest market has weighed…

How Warner Bros. Revitalized Its Film Slate, From ‘Sinners’ to ‘Weapons’

When mob thriller The Alto Knights fizzled out this spring after a poor showing for Bong Joon Ho’s expensive Mickey 17, many were quick to write…

How Netflix’s ‘Leanne’ Broke the Streaming Sitcom Curse

Even as classic multi-camera comedies such as Seinfeld and Friends remain popular on streaming, original hits in this storied format have remained elusive….

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