Audience Intelligence Report: Cryptocurrency (U.S.)

Released March 2023


Luminate shines a light on “hot topics” relating to Cryptocurrency.

The insights focus on today’s consumer awareness, engagement, attitudes, and barriers towards Cryptocurrency while examining how music and other entertainment industries fit within this emerging technology.

These data and insights can help you understand key business questions such as:

  • What is the awareness, understanding, and (mis)conceptions among consumers that impact engagement with Cryptocurrency?
  • What opportunities are out there for brands to partner and win target consumer groups?
  • What is the best way for music artists to get involved in this space to grow recognition and fanship?
  • Which genre audiences are most likely to engage with Cryptocurrency and offer best monetization opportunities in this space?
  • What are the best ways to reach target audiences with Cryptocurrency?
  • What are the biggest drivers and barriers that influence interest and engagement in Cryptocurrency?




Who was surveyed (Source):

U.S. General Population (13+)

Sample Size:

2,000 Respondents in the U.S. (Nationally Representative)

When was the survey taken:

8/4/22 - 8/20/22

Length of Report:

21 pages

Trend & Freq of report:


Social Platforms Included in Survey:


DSPs Included in Survey:


Festivals Included in Survey:


Televised Shows Included in Survey:


Related Reports

Audience Intelligence Report
Gen-Z Music Listeners (U.S.)

Released April 2023


Luminate shares entertainment insights into Cryptocurrency in the U.S. Get to know unmet needs, misconceptions, and opportunities that the music and entertainment industry has in this space.

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