Luminate's Audience Intelligence series provides all the answers you need to understand how consumer groups engage in the music industry and the types of activities they are in to. Our Audience Intelligence Report on Gen Z listeners in the U.S. has helped answer key questions such as:
- How has Gen Z influenced music consumption over the past year?
- Which genres are Gen Z listeners most interested in, and how do they engage with top artists within those genres?
- How does Gen Z discover new music?
- Which DSPs do Gen Z listeners use the most for their music consumption?
- What are Gen Z listeners’ top entertainment activities (e.g., social media, watching short-form video clips, etc.)?
- What types of music content do Gen Z listeners want to see on social media?
- What opportunities are out there for brands to partner with and attract Gen Z listeners?
