Celebrity Brand Ambassadors

Done right, celebrity brand ambassadors can elevate a brand, garner consumer attention, increase sales and even drive up a company’s stock price.

As endorsement arrangements are becoming an increasingly strategic part of the marketing mix, Luminate Intelligence is devoting its latest special report to exploring a trend no advertising or talent agency can afford to ignore.

The report Celebrity Brand Ambassadors report delves deep into what makes powerful partnerships tick, as well as how interested parties on both sides of the equation can make the most of them.

But a look at the Luminate data underlying successful campaigns shows celebrity-brand pairings are no longer as simple as one megastar stepping in as the global face of a company. Today, brands must adopt a multitiered system of ambassadors that, yes, includes international stars but also up-and-comers and influencers.

At a time when film and TV talent in particular are seeing diminishing returns from the deals that used to be their bread and butter, there’s often more money to be made by collaborating with brands than what the stars typically receive for their onscreen work.

The report underscores how brands having just the right data can guide them to make smarter, more informed decisions about the talent they choose, including relevant charts from Luminate Artist + Genre Tracker, a best-in-class research tool that ably guides both consumer brands and the music industry.