Luminate

Chile, Argentina, & Colombia Music 360 2022

Released September 2022

$10,000

Leveraging the latest consumer insights, Luminate shares a full analysis of the Latin American music market (covering Chile, Argentina, & Colombia). This report shares a full suite of data alongside tailored recommendations that you cannot find anywhere else.

Allowing unprecedented insight into this music market, this report covers listener demographics, behaviors across and outside of music (physical music vs. streaming, live music, music discovery, social media, and more), partnership opportunities, and more.

Using these insights, you will be able to fully engage in the Chilean, Argentine, and Colombian music markets, develop strategies that work for your business, and build a foundation to reach as many fans as possible.

These data and insights can help you understand key business questions such as:

  • What role does music play in daily life in Chile, Argentina, & Colombia?
  • What ways does streaming serve these listeners?
  • How does global music compliment local music?
  • How does the excitement for Live Music materialize?

Details

Topic:

Chile, Argentina, & Colombia Music Landscape

Who was surveyed (Source):

Chile, Argentina, & Colombia General Population (13+)

Sample Size:

Total of 2,267 Respondents i.e. 750+ Respondents each in Chile, Argentina and Colombia (Nationally Representative)

When was the survey taken:

8/9/22 - 8/26/22

Length of Report:

73 slides

Trend & Freq of report:

Annual

Social Platforms Included in Survey:

Facebook, Twitter, Reddit, Tumblr, Pinterest, Instagram, Snapchat, WhatsApp, LINE, TikTok, Discord, Facebook Reels, Instagram Stories, YouTube, YouTube Shorts, Badoo, Viber, Telegram, Taringa!, Clubhouse, LinkedIn, Twitch, Facebook Messenger, Skype, Instagram Reels, BeReal

DSPs Included in Survey:

YouTube, Spotify, Apple Music, Amazon Music, VEVO, SoundCloud, TIDAL, Napster, LiveXLive, Twitch, Bandcamp, Deezer, TuneIn Radio, Audiomack, Claro Música, Movistar Music

Festivals Included in Survey:

Festivales Al Parque (Salsa/Hip Hop/Jazz), Festival Cordillera, El Carnaval de Barranquilla, La Solar, Jamming Festival, Festival Estéreo Picnic, Baum Festival, Festival Viva el Planeta, Bogotá Pride Fest, Festival Taiquenaju, Día de Rock Bogotá/Medellín, Road To Ultra Festival, Ritvales, Festival Centro, Sonar Bogotá, Ruidosa Fest, Lollapalooza Chile, Womad, Surfestival, Semanas Musicales de Frutillar, Primavera Sound Chile, Fauna Otoño, Creamfields Chile, Festival Ritual, Time Warp Chile, Cosquín Rock Chile, Lollapalooza Argentina, Ultra Buenos Aires, Primavera Sound Buenos Aires, Rock en Baradero, Experiencia Dolores Rock, Quilmes Rock, Festival Nacional del Folklore, Patagonia Picnic, Pinamar Park, Combate Freestyle

Televised Shows Included in Survey:

Eurovision, Yo Me LLamo, Factor X - Colombia, La voz Kids (Colombia), ¿ Quién es la Máscara? (Colombia), La Voz Colombia, ¿ Quién es la Máscara? (Chile), The Voice Chile, Rojo (Fama Contrafama), The Switch Drag Race, Yo Soy (Chile), Factor X Chile, The Covers, La Voz Argentina, Showmatch, Elegidos (La música en tus manos), The Grammy Awards, The Latin Grammy Awards, Latin AMA, Lo Nuestro Awards (Premios Lo Nuestro), The Premios Nuestra Tierra (Our Country Award), Heat Music Awards, Premios Praise Music Awards Colombia, The Premios Gardel a la Música, Billboard Latin Music Awards

Insight Categories

Music Behaviors & Preferences

  • Time spent with music
  • Importance of entertainment interests
  • Music listening locations/activities
  • Music listening by format
  • Share of music time by format
  • Music discovery sources
  • Annual music spend

Genre & Language

  • Genre listenership & fanship
  • Listenership by decade (’80s, ’90s)
  • Location & language preferences

Audio & Video Streaming

  • Music streaming service awareness & usage
  • Free vs. paid subscriptions
  • Streaming service satisfaction
  • Barriers to subscribing
  • Start of paid subscriptions
  • Future subscription opportunities
  • Top streaming service features
  • Video streaming
  • VPN usage for streaming services
  • Drivers of VPN usage for streaming

Role of Technology

  • Factors for music device selection
  • Device ownership
  • Top devices for music listening
  • Technology & music discovery

Format Purchasing

  • Past music purchasing
  • Purchase intent by format
  • Format purchase considerations

Brand Activating

  • Top brand activations
  • Product purchasing (past & future intent)

Playlisting

  • Playlist importance
  • Weekly playlist usage

Livestream Performances

  • Livestream music event attendance
  • Top platforms used
  • Top attendance motivators
  • Livestream music event satisfaction
  • Attitudes toward livestreaming
  • Paying to attend livestream
  • Barriers to livestream event attendance

Live Music Events

  • Live event attendance (past & future intent)
  • Discovery sources
  • Likelihood of attending future events
  • Barriers to future attendance
  • Awareness of top music festivals

Social Media & Short Video Clips

  • Social media & short video clip site usage
  • Social media & short video clip platforms
  • Top music activities on sites
  • Music content on social media & short video clip sites

Health & Wellness

  • Wellness activities & services

Broadcasting & Awards Shows

  • Awareness of broadcast events and awards shows
  • Broadcast events and awards shows viewership (past & future intent)
  • Impact of competition shows

Gaming

  • Devices for gaming
  • Top gaming platforms
  • Top gaming titles
  • Music & artist discovery via gaming

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Luminate shares a full analysis of the Latin American music market (covering Chile, Argentina, and Colombia). Get to know the listener of each market in more detail than ever before and learn the trends shaping and changing each market.

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