Generative AI in Entertainment

As generative AI advances, the Luminate Intelligence report Generative AI in Entertainment 2026 discusses how the technology is already impacting the music, film and TV industries and how content owner strategies have emerged to address oncoming challenges.

Presenting key specifics on how gen AI is affecting content creation, labor and platform distribution, it is clear there are notable differences between music and film and TV.

Major music labels and studios have targeted AI companies with lawsuits alleging copyright infringement. But more recently, some have begun to engage in licensing and partnerships serving a variety of ends.

While some partnerships are designed to develop professional AI tools and integrate them in content production, others are focused on establishing consent and remuneration by either licensing content as training data or licensing IP, likeness or style for authorized AI derivatives as user-generated content.

Finally, we analyze Luminate Entertainment 365 survey data on current and changing consumer attitudes over the last year toward the use of generative AI in creative processes for songs, movies and TV shows, as we continue to track how audiences will respond to its use in content they consume — whether with interest, ambivalence or avoidance.

This report features Luminate CONNECT data on music streaming activity among AI music artists and third-party data provided to Luminate by high-quality sources.

Additionally, it provides seven original tables developed by Luminate Intelligence that provide key details related to AI copyright legal actions in music and Hollywood, AI licensing deals and partnerships, platforms developing AI music remixing and artist rights campaign critiques of generative AI.