Genre Intelligence

Genre Intelligence Report: Afrobeats Listeners (U.S.)

Released September 2022

$2,500

Leveraging the latest consumption data and consumer insights, Luminate shares a deep dive into the Afrobeats audience in the U.S. Allowing unprecedented insight into the Afrobeats listener, this report covers fan demographics, behaviors across and outside of music (physical music vs. streaming, live music, music discovery, social media, and more), partnership opportunities, and a spotlight on top artists.

Using these insights, you will be able to fully engage the Afrobeats listener, develop strategies that work for your business, and build a foundation to reach as many fans as possible.

Our Audience Intelligence Report on Afrobeats has helped answer key questions such as:

How has the Afrobeats grown in the past year?
Which music artists are driving music consumption?
Who are the top 10 artists in the Afrobeats industry, in the U.S. and globally?
Which Afrobeats songs and artists are topping the charts?
How do listeners listen to music? (e.g., vinyl, CD, short music video clips, music streaming, etc.)
What other genres do Afrobeats listeners tune into?
Where do Afrobeats listeners discover new music?
Which live events do listeners attend and how often?

Details

Topic:

Afrobeats

Who was surveyed (Source):

U.S. General Population (13+)

Sample Size:

399 Afrobeats Listeners in the U.S.

When was the survey taken:

7/12/21 - 7/27/21, 2/7/22 - 2/17/22, 8/4/22 - 9/4/22 *Data in this report was a compilation of the last 3 waves of U.S. Music 360

Length of Report:

20 pages

Trend & Freq of report:

One-time

Social Platforms Included in Survey:

Facebook, Twitter, Reddit, Tumblr, Pinterest, Instagram, Snapchat, WhatsApp, LINE, WeChat, TikTok, Triller, Discord, Facebook Reels, Instagram Stories, YouTube, YouTube Shorts, BeReal

DSPs Included in Survey:

YouTube, Spotify, Pandora, Apple Music, Amazon Music, iHeart Radio, Sirius XM, VEVO, SoundCloud, TIDAL, Napster, LiveXLive, Twitch, Bandcamp

Festivals Included in Survey:

Coachella, SXSW (South by Southwest), Jingle Ball, iHeartRadio Music Festival, Bonnaroo, Summerfest, Lollapalooza, Made in America, Austin City Limits, Firefly Music Festival, CMA Music Festival, Stagecoach, Essence Music Festival, Governor's Ball NYC, Ultra Music Fest, Panoram, BET Experience, Outside Lands

Televised Shows Included in Survey:

America's Got Talent, The Voice (US), The Masked Singer, Alter Ego, American Idol, Eurovision, American Song Contest, The Grammy Awards, People's Choice Awards, The Academy Awards (Oscars), Academy of Country Music Awards (ACMs), Country Music TV Awards (CMTs), Country Music Association Awards (CMAs), MTV Video Music Awards, BET Awards, Emmy Awards, iHeartRadio Music Awards, YouTube Awards, Billboard Music Awards, American Music Awards, Golden Globe Awards, New Year's Rockin' Eve, Streamy Awards

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Genre Intelligence Report: Afrobeats Listeners (U.S.)

Released September 2022

$2,500

Our Audience Intelligence Report on Afrobeats has helped answer key questions such as:

Details

Topic:

Afrobeats

Who was surveyed (Source):

U.S. General Population (13+)

Sample Size:

399 Afrobeats Listeners in the U.S.

When was the survey taken:

7/12/21 - 7/27/21, 2/7/22 - 2/17/22, 8/4/22 - 9/4/22 *Data in this report was a compilation of the last 3 waves of U.S. Music 360

Length of Report:

20 pages

Trend & Freq of report:

One-time

Social Platforms Included in Survey:

Facebook, Twitter, Reddit, Tumblr, Pinterest, Instagram, Snapchat, WhatsApp, LINE, WeChat, TikTok, Triller, Discord, Facebook Reels, Instagram Stories, YouTube, YouTube Shorts, BeReal

DSPs Included in Survey:

YouTube, Spotify, Pandora, Apple Music, Amazon Music, iHeart Radio, Sirius XM, VEVO, SoundCloud, TIDAL, Napster, LiveXLive, Twitch, Bandcamp

Festivals Included in Survey:

Televised Shows Included in Survey:

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