• After years of unprecedented growth, the global live music industry settles into a new post-pandemic “normal.”
• Fans remain passionate about concerts and festivals even as ticket prices increase across the board.
• Artists are now implementing unique strategies to dominate the touring box office.
The live music industry is, to put it mildly, difficult to navigate. It’s a business defined by unprecedented successes, staggering odds and endless contradictions. A select few of those in the field have all-access VIP passes, while everyone else is stuck in the virtual queue.
That reality is especially true today, as artists and operators face a crowded and competitive market defined by massive post-pandemic fan demand and rising costs across the board.
Audiences are more eager than ever to attend live music events, but increasing prices mean they have to be more selective (or, for those who are particularly dedicated, spend beyond their means).
Yet despite it all, the wheels keep spinning. Amid its many challenges, the live music industry is filled with fans who all believe that in-person performances are special enough for them to hit the road, pay the ticket prices and meet whatever hurdles await.
If you’re one of them, the best you can do to find your way is understand the playing field. Luminate Intelligence’s From Tickets to Tours: Inside the Live Music Business special report is designed to help you achieve that goal.
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