Landscape Deep Dive

Landscape Report: Web 3 + Gaming

Released December 2022

$10,000

Luminate shines a light on “hot topics” relating to Non-Fungible Tokens (NFTs), the Metaverse, Virtual & Extended Reality (VR), Cryptocurrency, and Gaming.

The insights focus on today’s consumer awareness, engagement, attitudes, and barriers towards each of these categories. Additionally, the report will examine how music fits with each of these emerging technologies and platforms.

These data and insights can help you understand key business questions such as:

What is the awareness, understanding, and (mis)conceptions among consumers that impact engagement?
What opportunities are out there for brands to partner and win target consumer groups?
What is the best way for music artists to get involved in this space to grow recognition and fanship?
Which genre audiences are most likely to engage with these technologies and offer best monetization opportunities in this space?
Which areas are consumers most likely to invest their resources (time and money) into that need to be further developed?
Which touch points (e.g. the Metaverse, NFTs) provide the best ways to reach target audiences?
What are the biggest drivers and barriers that influence interest and engagement in this space?

Details

Topic:

Web3

Who was surveyed (Source):

U.S. General Population (13+)

Sample Size:

2,000 Respondents in the U.S. (Nationally Representative)

When was the survey taken:

8/4/22 - 8/20/22

Length of Report:

TBC

Trend & Freq of report:

One-time

Social Platforms Included in Survey:

Coming Soon

DSPs Included in Survey:

Coming Soon

Festivals Included in Survey:

Coming Soon

Televised Shows Included in Survey:

Coming Soon

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