Luminate

Music 360: Brazil 2022

Released September 2022

$10,000

Leveraging the latest consumer insights, Luminate shares a full analysis of the Brazilian music market. This report shares a full suite of data alongside tailored recommendations that you cannot find anywhere else.

Allowing unprecedented insight into this music market, this report covers listener demographics, behaviors across and outside of music (physical music vs. streaming, live music, music discovery, social media, and more), partnership opportunities, and more.

Using these insights, you will be able to fully engage in the Brazilian music market, develop strategies that work for your business, and build a foundation to reach as many fans as possible.

These data and insights can help you understand key business questions such as:

  • What is the impact of local music genres on the Brazilian listener?
  • How does streaming change the listening experience?
  • What is the role of visual music and video streaming?
  • Does physical music still have an audience?
  • How does music TV impact the Brazilian listener?

Details

Topic:

Brazil Music Landscape

Who was surveyed (Source):

Brazil General Population (13+)

Sample Size:

1,514 Respondents in Brazil (Nationally Representative)

When was the survey taken:

8/12/22 - 8/25/22

Length of Report:

86 slides

Trend & Freq of report:

Annual

Social Platforms Included in Survey:

Facebook, Twitter, Reddit, Tumblr, Pinterest, Instagram, Snapchat, WhatsApp, TikTok, Triller, Discord, Facebook Reels, Instagram Stories, YouTube, YouTube Shorts, Badoo, Viber, Telegram, Clubhouse, LinkedIn, Twitch, Facebook Messenger, Skype, Instagram Reels, BeReal

DSPs Included in Survey:

YouTube, Spotify, Apple Music, Amazon Music, VEVO, SoundCloud, TIDAL, Napster, LiveXLive, Twitch, Bandcamp, Deezer, TuneIn Radio, Audiomack, Resso, Claro Música, Globoplay, Sua Música

Festivals Included in Survey:

Rep Festival, Viixe Forró e Piseiro, Lollapalooza São Paulo, Coolritiba, The Realness São Paulo, Sarará, Rock in Rio, Coala Festival, MADA, Knotfest Brasil, Festival de Verão de Belo Horizonte, Rock The Mountain, MITA (Music Is The Answer), Queremos! Festival, João Rock, Primavera Sound São Paulo, TRIBE Festival, Só Track Boa, Carnaval do Brasil, Ultra Brasil, Tribal Tech, Festival Bananada, DGTL São Paulo, Virada Cultural, Universo Paralello, Rio Music Carnival

Televised Shows Included in Survey:

Eurovision, The Voice Brasil, The Masked Singer Brasil, Canta Comigo, The Voice Kids (Brazil), Ídolos (Brazil), Queen Stars, The Grammy Awards, The Latin Grammy Awards, Latin AMA, Lo Nuestro Awards (Premios Lo Nuestro), Multishow Brazilian Music Award, MTV MIAW Awards Brazil (Millennial Awards), MTV Video Music Brazil awards, BreakTudo Awards, Meus Prêmio Nick (Brazil Nicks Kids Choice Awards), Prêmio Jovem Brasileiro (Young Brazilian Prize), Capricho Awards, Troféu Domingão, Billboard Latin Music Awards

Insight Categories

Music Behaviors & Preferences

  • Time spent with music
  • Importance of entertainment interests
  • Music listening locations/activities
  • Music listening by format
  • Share of music time by format
  • Music discovery sources
  • Annual music spend

Genre & Language

  • Genre listenership & fanship
  • Listenership by decade (’80s, ’90s)
  • Location & language preferences

Audio & Video Streaming

  • Music streaming service awareness & usage
  • Free vs. paid subscriptions
  • Streaming service satisfaction
  • Barriers to subscribing
  • Start of paid subscriptions
  • Future subscription opportunities
  • Top streaming service features
  • Video streaming
  • VPN usage for streaming services
  • Drivers of VPN usage for streaming

Role of Technology

  • Factors for music device selection
  • Device ownership
  • Top devices for music listening
  • Technology & music discovery

Format Purchasing

  • Past music purchasing
  • Purchase intent by format
  • Format purchase considerations

Brand Activating

  • Top brand activations
  • Product purchasing (past & future intent)

Playlisting

  • Playlist importance
  • Weekly playlist usage

Livestream Performances

  • Livestream music event attendance
  • Top platforms used
  • Top attendance motivators
  • Livestream music event satisfaction
  • Attitudes toward livestreaming
  • Paying to attend livestream
  • Barriers to livestream event attendance

Live Music Events

  • Live event attendance (past & future intent)
  • Discovery sources
  • Likelihood of attending future events
  • Barriers to future attendance
  • Awareness of top music festivals

Social Media & Short Video Clips

  • Social media & short video clip site usage
  • Social media & short video clip platforms
  • Top music activities on sites
  • Music content on social media & short video clip sites

Health & Wellness

  • Wellness activities & services

Broadcasting & Awards Shows

  • Awareness of broadcast events and awards shows
  • Broadcast events and awards shows viewership (past & future intent)
  • Impact of competition shows

Gaming

  • Devices for gaming
  • Top gaming platforms
  • Top gaming titles
  • Music & artist discovery via gaming

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