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Music 360: Egypt, Saudi Arabia, & UAE 2022

Released May 2022

$10,000

Leveraging the latest consumer insights, Luminate shares a full analysis of the Middle Eastern & North African music market (covering Egypt, Saudi Arabia, & the UAE). This report shares a full suite of data alongside tailored recommendations that you cannot find anywhere else.

Allowing unprecedented insight into this music market, this report covers listener demographics, behaviors across and outside of music (physical music vs. streaming, live music, music discovery, social media, and more), partnership opportunities, and more.

Using these insights, you will be able to fully engage in the Egypt, Saudi Arabia, and UAE music markets, develop strategies that work for your business, and build a foundation to reach as many fans as possible.

These data and insights can help you understand key business questions such as:

  • How do music listeners in these markets engage with various types of entertainment?
  • How do modern music formats and traditional genres mix?
  • What is the role of short video clips for these music audiences?
  • What music formats secure listeners’ time and spend?
  • How do listeners in these markets engage with music on social media?
  • Do listeners in these markets attend live music?
  • What motivates them to attend and what gets in the way?
  • Are live streamed music performances a way to reach audiences in these markets?

Details

Topic:

Egypt, Saudi Arabia & UAE Music Landscape

Who was surveyed (Source):

Egypt, Saudi Arabia, & UAE General Population (13+)

Sample Size:

Total of 2,247 Respondents i.e. Approximately 750 Respondents each in Egypt, Saudi Arabia and UAE (Nationally Representative)

When was the survey taken:

4/8/22 - 5/5/22

Length of Report:

80 slides

Trend & Freq of report:

Annual

Social Platforms Included in Survey:

Facebook, Twitter, Reddit, Tumblr, Pinterest, Instagram, Snapchat, WhatsApp, WeChat, TikTok, Triller, Discord, Facebook Reels, Instagram Stories, YouTube, YouTube Shorts, Badoo, Viber, Telegram, Baaz, BeReal

DSPs Included in Survey:

YouTube, Spotify, Apple Music, Amazon Music, VEVO, SoundCloud, TIDAL, Twitch, Bandcamp, Deezer, Anghami, HDO Player, Audiomack, ARN Play, eSound, Musi, JioSaavn, Gaana

Festivals Included in Survey:

Coma Dance Festival, Dubai Desert Rock Festival, Dubai Music Week, RedfestDXB, Wasla, Sandbox, Chill O'posite, Opera House Summer Festival, Fete de la Musique, Cairo Jazz Festival, Soundstorm, Winter at Tantora, Jenadriyah, Arab Music Festival and Conference, Emirates Airline Dubai Jazz Festival, Ultra Abu Dhabi, Yasalam After-Race Concerts

Televised Shows Included in Survey:

Eurovision, The Voice – أحلى ص, The Masked Singer - Inta min, Arabs Got Talent, The Academy Awards (Oscars), YouTube Awards, Streamy Awards

Insight Categories

Music Behaviors & Preferences

  • Time spent with music
  • Importance of entertainment interests
  • Music listening locations/activities
  • Music listening by format
  • Share of music time by format
  • Music discovery sources
  • Annual music spend

Genre & Language

  • Genre listenership & fanship
  • Listenership by decade (’80s, ’90s)
  • Location & language preferences

Audio & Video Streaming

  • Music streaming service awareness & usage
  • Free vs. paid subscriptions
  • Streaming service satisfaction
  • Barriers to subscribing
  • Start of paid subscriptions
  • Future subscription opportunities
  • Top streaming service features
  • Video streaming
  • VPN usage for streaming services
  • Drivers of VPN usage for streaming

Role of Technology

  • Factors for music device selection
  • Device ownership
  • Top devices for music listening
  • Technology & music discovery

Format Purchasing

  • Past music purchasing
  • Purchase intent by format
  • Format purchase considerations

Brand Activating

  • Top brand activations
  • Product purchasing (past & future intent)

Playlisting

  • Playlist importance
  • Weekly playlist usage

Livestream Performances

  • Livestream music event attendance
  • Top platforms used
  • Top attendance motivators
  • Livestream music event satisfaction
  • Attitudes toward livestreaming
  • Paying to attend livestream
  • Barriers to livestream event attendance

Live Music Events

  • Live event attendance (past & future intent)
  • Discovery sources
  • Likelihood of attending future events
  • Barriers to future attendance
  • Awareness of top music festivals

Social Media & Short Video Clips

  • Social media & short video clip site usage
  • Social media & short video clip platforms
  • Top music activities on sites
  • Music content on social media & short video clip sites

Health & Wellness

  • Wellness activities & services

Broadcasting & Awards Shows

  • Awareness of broadcast events and awards shows
  • Broadcast events and awards shows viewership (past & future intent)
  • Impact of competition shows

Gaming

  • Devices for gaming
  • Top gaming platforms
  • Top gaming titles
  • Music & artist discovery via gaming

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Music 360: Egypt, Saudi Arabia, & UAE 2022

Released September 2023

$10,000

Luminate shares a full analysis of the Middle East & North Africa music market for the first time ever (covering Egypt, Saudi Arabia, and the UAE). Get to know the listener of each market in more detail than ever before and learn the trends shaping and changing each market.
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Luminate shares full analyses of global music markets revealing more about the local music listeners and trends shaping and changing the market.

Music 360

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Luminate shares a full analysis of the U.S. music market. Get to know the U.S. listener in more detail than ever before and learn the trends shaping and changing the market.

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Have a general question? View our FAQs or submit a ticket.