Landscape Deep Dive

Music 360: Egypt, Saudi Arabia, & UAE 2022

Released May 2022

$10,000

Leveraging the latest consumer insights, Luminate shares a full analysis of the Middle Eastern & North African music market (covering Egypt, Saudi Arabia, & the UAE). This report shares a full suite of data alongside tailored recommendations that you cannot find anywhere else.

Allowing unprecedented insight into this music market, this report covers listener demographics, behaviors across and outside of music (physical music vs. streaming, live music, music discovery, social media, and more), partnership opportunities, and more.

Using these insights, you will be able to fully engage in the Egypt, Saudi Arabia, and UAE music markets, develop strategies that work for your business, and build a foundation to reach as many fans as possible.

These data and insights can help you understand key business questions such as:

How do music listeners in these markets engage with various types of entertainment?
How do modern music formats and traditional genres mix?
What is the role of short video clips for these music audiences?
What music formats secure listeners’ time and spend?
How do listeners in these markets engage with music on social media?
Do listeners in these markets attend live music?
What motivates them to attend and what gets in the way?
Are live streamed music performances a way to reach audiences in these markets?

Details

Topic:

Egypt, Saudi Arabia & UAE Music Landscape

Who was surveyed (Source):

Egypt, Saudi Arabia, & UAE General Population (13+)

Sample Size:

Total of 2,247 Respondents i.e. Approximately 750 Respondents each in Egypt, Saudi Arabia and UAE (Nationally Representative)

When was the survey taken:

4/8/22 - 5/5/22

Length of Report:

80 slides

Trend & Freq of report:

Annual

Social Platforms Included in Survey:

Facebook, Twitter, Reddit, Tumblr, Pinterest, Instagram, Snapchat, WhatsApp, WeChat, TikTok, Triller, Discord, Facebook Reels, Instagram Stories, YouTube, YouTube Shorts, Badoo, Viber, Telegram, Baaz, BeReal

DSPs Included in Survey:

YouTube, Spotify, Apple Music, Amazon Music, VEVO, SoundCloud, TIDAL, Twitch, Bandcamp, Deezer, Anghami, HDO Player, Audiomack, ARN Play, eSound, Musi, JioSaavn, Gaana

Festivals Included in Survey:

Coma Dance Festival, Dubai Desert Rock Festival, Dubai Music Week, RedfestDXB, Wasla, Sandbox, Chill O'posite, Opera House Summer Festival, Fete de la Musique, Cairo Jazz Festival, Soundstorm, Winter at Tantora, Jenadriyah, Arab Music Festival and Conference, Emirates Airline Dubai Jazz Festival, Ultra Abu Dhabi, Yasalam After-Race Concerts

Televised Shows Included in Survey:

Eurovision, The Voice – أحلى ص, The Masked Singer - Inta min, Arabs Got Talent, The Academy Awards (Oscars), YouTube Awards, Streamy Awards

Insight Categories

Music Behaviors & Preferences

Time spent with music
Importance of entertainment interests
Music listening locations/activities
Music listening by format
Share of music time by format
Music discovery sources
Annual music spend

Genre & Language

Genre listenership & fanship
Listenership by decade (’80s, ’90s)
Location & language preferences

Audio & Video Streaming

Music streaming service awareness & usage
Free vs. paid subscriptions
Streaming service satisfaction
Barriers to subscribing
Start of paid subscriptions
Future subscription opportunities
Top streaming service features
Video streaming
VPN usage for streaming services
Drivers of VPN usage for streaming

Role of Technology

Factors for music device selection
Device ownership
Top devices for music listening
Technology & music discovery

Format Purchasing

Past music purchasing
Purchase intent by format
Format purchase considerations

Brand Activating

Top brand activations
Product purchasing (past & future intent)

Playlisting

Playlist importance
Weekly playlist usage

Livestream Performances

Livestream music event attendance
Top platforms used
Top attendance motivators
Livestream music event satisfaction
Attitudes toward livestreaming
Paying to attend livestream
Barriers to livestream event attendance

Live Music Events

Live event attendance (past & future intent)
Discovery sources
Likelihood of attending future events
Barriers to future attendance
Awareness of top music festivals

Social Media & Short Video Clips

Social media & short video clip site usage
Social media & short video clip platforms
Top music activities on sites
Music content on social media & short video clip sites

Health & Wellness

Wellness activities & services

Broadcasting & Awards Shows

Awareness of broadcast events and awards shows
Broadcast events and awards shows viewership (past & future intent)
Impact of competition shows

Gaming

Devices for gaming
Top gaming platforms
Top gaming titles
Music & artist discovery via gaming

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Music 360: Egypt, Saudi Arabia, & UAE 2022

Released May 2022

$10,000

These data and insights can help you understand key business questions such as:

Details

Topic:

Egypt, Saudi Arabia & UAE Music Landscape

Who was surveyed (Source):

Egypt, Saudi Arabia, & UAE General Population (13+)

Sample Size:

Total of 2,247 Respondents i.e. Approximately 750 Respondents each in Egypt, Saudi Arabia and UAE (Nationally Representative)

When was the survey taken:

4/8/22 - 5/5/22

Length of Report:

80 slides

Trend & Freq of report:

Annual

Social Platforms Included in Survey:

Facebook, Twitter, Reddit, Tumblr, Pinterest, Instagram, Snapchat, WhatsApp, WeChat, TikTok, Triller, Discord, Facebook Reels, Instagram Stories, YouTube, YouTube Shorts, Badoo, Viber, Telegram, Baaz, BeReal

DSPs Included in Survey:

YouTube, Spotify, Apple Music, Amazon Music, VEVO, SoundCloud, TIDAL, Twitch, Bandcamp, Deezer, Anghami, HDO Player, Audiomack, ARN Play, eSound, Musi, JioSaavn, Gaana

Festivals Included in Survey:

Televised Shows Included in Survey:

Eurovision, The Voice – أحلى ص, The Masked Singer - Inta min, Arabs Got Talent, The Academy Awards (Oscars), YouTube Awards, Streamy Awards

Insight Categories

Music Behaviors & Preferences

Genre & Language

Audio & Video Streaming

Role of Technology

Format Purchasing

Brand Activating

Playlisting

Livestream Performances

Live Music Events

Social Media & Short Video Clips

Health & Wellness

Broadcasting & Awards Shows

Gaming

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