Music 360: France 2022

Released May 2022

$10,000

Leveraging the latest consumer insights, Luminate shares a full analysis of the French music market. This report shares a full suite of data alongside tailored recommendations that you cannot find anywhere else.

Allowing unprecedented insight into this music market, this report covers listener demographics, behaviors across and outside of music (physical music vs. streaming, live music, music discovery, social media, and more), partnership opportunities, and more.

Using these insights, you will be able to fully engage in the French music market, develop strategies that work for your business, and build a foundation to reach as many fans as possible.

These data and insights can help you understand key business questions such as:

  • What is the power of locally-sourced entertainment?
  • How do traditional and new formats mix?
  • How do listeners engage with visual music and video?
  • How does social media change the music listening experience in France?
  • What is the market for live music?

Details

Topic:

France Music Landscape

Who was surveyed (Source):

France General Population (13+)

Sample Size:

2,026 Respondents in France (Nationally Representative)

When was the survey taken:

4/15/22 - 5/4/22

Length of Report:

80 slides

Trend & Freq of report:

Annual

Social Platforms Included in Survey:

Facebook, Twitter, Reddit, Tumblr, Pinterest, Instagram, Snapchat, WhatsApp, WeChat, TikTok, Triller, Discord, Facebook Reels, Instagram Stories, YouTube, YouTube Shorts, Badoo, Viber, Telegram, Skyrock, BeReal

DSPs Included in Survey:

YouTube, Spotify, Apple Music, Amazon Music, VEVO, SoundCloud, TIDAL, Twitch, Bandcamp, Deezer

Festivals Included in Survey:

Rock en Seine, Les Vieilles Charrues, Hellfest Open Air, Main Square Festival, Electrobeach Music Festival, Solidays, Garorock, Calvi On The Rocks, Festival Beauregard, La Route du Rock, Nuits Sonores, Les Eurockéennes, Lollapalooza Paris, Fresh Mountain Festival, Marvellous Mountain Festival, Le Printemps de Bourges, We Love Green, Snowattack, Papillons De Nuit, I Love Techno Europe, Family Piknik, Pitchfork Paris, Rise Festival, Musilac Mont Blanc, Imaginarium Festival, Festival de Nimes, Worldwide Festival Sete, Cabaret Vert, Les Nuits Secrètes, Tomorrowland, Glastonbury, AMF, Afro Nation Portugal, All Points East, Rolling Loud Portugal, Mad Cool Festival, Primavera Sound, Bilbao BBK Live, EXIT Festival, Hideout, Outlook Origins Festival, NOS Alive, MEO Sudoeste, Parklife, Sziget Festival, Wireless Festival, Reading & Leeds Festivals, Super Bock Super Rock, SAGA Festival, AMP Lost & Found Festival, Time Warp, Creamfields

Televised Shows Included in Survey:

Eurovision, The Voice: la plus belle voix, Nouvelle Star, Got Talent France / La France a un Incroyable Talent, MTV European Music Awards, Nuit des Césars, NRJ Music Awards

Insight Categories

Music Behaviors & Preferences

  • Time spent with music
  • Importance of entertainment interests
  • Music listening locations/activities
  • Music listening by format
  • Share of music time by format
  • Music discovery sources
  • Annual music spend

Genre & Language

  • Genre listenership & fanship
  • Listenership by decade (’80s, ’90s)
  • Location & language preferences

Audio & Video Streaming

  • Music streaming service awareness & usage
  • Free vs. paid subscriptions
  • Streaming service satisfaction
  • Barriers to subscribing
  • Start of paid subscriptions
  • Future subscription opportunities
  • Top streaming service features
  • Video streaming
  • VPN usage for streaming services
  • Drivers of VPN usage for streaming

Role of Technology

  • Factors for music device selection
  • Device ownership
  • Top devices for music listening
  • Technology & music discovery

Format Purchasing

  • Past music purchasing
  • Purchase intent by format
  • Format purchase considerations

Brand Activating

  • Top brand activations
  • Product purchasing (past & future intent)

Playlisting

  • Playlist importance
  • Weekly playlist usage

Livestream Performances

  • Livestream music event attendance
  • Top platforms used
  • Top attendance motivators
  • Livestream music event satisfaction
  • Attitudes toward livestreaming
  • Paying to attend livestream
  • Barriers to livestream event attendance

Live Music Events

  • Live event attendance (past & future intent)
  • Discovery sources
  • Likelihood of attending future events
  • Barriers to future attendance
  • Awareness of top music festivals

Social Media & Short Video Clips

  • Social media & short video clip site usage
  • Social media & short video clip platforms
  • Top music activities on sites
  • Music content on social media & short video clip sites

Health & Wellness

  • Wellness activities & services

Broadcasting & Awards Shows

  • Awareness of broadcast events and awards shows
  • Broadcast events and awards shows viewership (past & future intent)
  • Impact of competition shows

Gaming

  • Devices for gaming
  • Top gaming platforms
  • Top gaming titles
  • Music & artist discovery via gaming

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