Luminate

Music 360: Spain 2022

Released June 2022

$10,000

Leveraging the latest consumer insights, Luminate shares a full analysis of the Spanish music market. This report shares a full suite of data alongside tailored recommendations that you cannot find anywhere else.

Allowing unprecedented insight into this music market, this report covers listener demographics, behaviors across and outside of music (physical music vs. streaming, live music, music discovery, social media, and more), partnership opportunities, and more.

Using these insights, you will be able to fully engage in the Spanish music market, develop strategies that work for your business, and build a foundation to reach as many fans as possible.

These data and insights can help you understand key business questions such as:

  • How do listeners spend their time and money on music?
  • Does local entertainment capture the most listeners?
  • How do radio and streaming compete?
  • What are upcoming trends in Live Music?

Details

Topic:

Spain Music Landscape

Who was surveyed (Source):

Spain General Population (13+)

Sample Size:

2,011 Respondents in Spain (Nationally Representative)

When was the survey taken:

4/13/22 - 5/6/22

Length of Report:

78 slides

Trend & Freq of report:

Annual

Social Platforms Included in Survey:

Facebook, Twitter, Reddit, Tumblr, Pinterest, Instagram, Snapchat, WhatsApp, WeChat, TikTok, Triller, Discord, Facebook Reels, Instagram Stories, YouTube, YouTube Shorts, Badoo, Viber, Telegram, Taringa!, BeReal

DSPs Included in Survey:

YouTube, Spotify, Apple Music, Amazon Music, VEVO, SoundCloud, TIDAL, Twitch, Bandcamp, Deezer

Festivals Included in Survey:

Tomorrowland, Glastonbury, AMF, Afro Nation Portugal, All Points East, Rolling Loud Portugal, Mad Cool Festival, Primavera Sound, Bilbao BBK Live, EXIT Festival, Hideout, Outlook Origins Festival, NOS Alive, MEO Sudoeste, Parklife, Sziget Festival, Wireless Festival, Reading & Leeds Festivals, Super Bock Super Rock, SAGA Festival, AMP Lost & Found Festival, Time Warp, Creamfields, FIB: Festival Internacional de Benicàssim, Azkena Rock, Rototom Sunsplash, BBF: Barcelona Beach Festival, Viña Rock, Cruïlla, Dcode Festival, Heineken Jazzaldia, A Summer Story, Sónar Festival, Feria de Abril, Red Bull Batalla de los Gallos

Televised Shows Included in Survey:

Eurovision, Tu Cara me Suena, Operación Triunfo, The Voice Spain / La Voz, Got Talent España, MTV European Music Awards, Los Premios 40 Principales, The Latin Grammy Awards

Insight Categories

Music Behaviors & Preferences

  • Time spent with music
  • Importance of entertainment interests
  • Music listening locations/activities
  • Music listening by format
  • Share of music time by format
  • Music discovery sources
  • Annual music spend

Genre & Language

  • Genre listenership & fanship
  • Listenership by decade (’80s, ’90s)
  • Location & language preferences

Audio & Video Streaming

  • Music streaming service awareness & usage
  • Free vs. paid subscriptions
  • Streaming service satisfaction
  • Barriers to subscribing
  • Start of paid subscriptions
  • Future subscription opportunities
  • Top streaming service features
  • Video streaming
  • VPN usage for streaming services
  • Drivers of VPN usage for streaming

Role of Technology

  • Factors for music device selection
  • Device ownership
  • Top devices for music listening
  • Technology & music discovery

Format Purchasing

  • Past music purchasing
  • Purchase intent by format
  • Format purchase considerations

Brand Activating

  • Top brand activations
  • Product purchasing (past & future intent)

Playlisting

  • Playlist importance
  • Weekly playlist usage

Livestream Performances

  • Livestream music event attendance
  • Top platforms used
  • Top attendance motivators
  • Livestream music event satisfaction
  • Attitudes toward livestreaming
  • Paying to attend livestream
  • Barriers to livestream event attendance

Live Music Events

  • Live event attendance (past & future intent)
  • Discovery sources
  • Likelihood of attending future events
  • Barriers to future attendance
  • Awareness of top music festivals

Social Media & Short Video Clips

  • Social media & short video clip site usage
  • Social media & short video clip platforms
  • Top music activities on sites
  • Music content on social media & short video clip sites

Health & Wellness

  • Wellness activities & services

Broadcasting & Awards Shows

  • Awareness of broadcast events and awards shows
  • Broadcast events and awards shows viewership (past & future intent)
  • Impact of competition shows

Gaming

  • Devices for gaming
  • Top gaming platforms
  • Top gaming titles
  • Music & artist discovery via gaming

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Luminate shares a full analysis of the Spanish music market. Get to know the Spanish listener in more detail than ever before and learn the trends shaping and changing the market.

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