Luminate

Music 360: U.S. 2023

Released September 2023

$10,000

Leveraging the latest consumption data and consumer insights, Luminate shares a full analysis of the U.S. music market. This report shares a full suite of data alongside tailored recommendations that you cannot find anywhere else.

Allowing unprecedented insight into this music market, this report covers listener demographics, behaviors across and outside of music (physical music vs. streaming, live music, music discovery, social media, and more), partnership opportunities, and a spotlight on top artists.

Using these insights, you will be able to fully engage in the U.S. music market, develop strategies that work for your business, and build a foundation to reach as many fans as possible.

U.S. Music 360 provides all the answers you need to understand the U.S. listener and how trends in music have changed over time such as:

  • What activities do music listeners engage in outside of music?
  • What genres are growing in popularity?
  • Who is listening to global and local artists?
  • Which streaming services have captured the market?
  • Which physical music formats have grown in popularity?
  • How much has live music attendance grown?
  • How do listeners engage in new entertainment offerings such as livestreams?
  • What can brands do to connect with consumers?

Details

Topic:

U.S. Music Landscape

Who was surveyed (Source):

U.S. General Population (13+)

Sample Size:

4,013 Respondents in the U.S. (Nationally Representative)

When was the survey taken:

7/7/23 - 7/20/23

Length of Report:

110 slides

Trend & Freq of report:

Report annual, Study quarterly

Social Platforms Included in Survey:

Facebook, Twitter, Reddit, Tumblr, Pinterest, Instagram, Snapchat, WhatsApp, LINE, WeChat, TikTok, Triller, Discord, Facebook Reels, Instagram Stories, YouTube, YouTube Shorts, Instagram Reels, BeReal, Threads

DSPs Included in Survey:

YouTube, Spotify, Pandora, Apple Music, Amazon Music, iHeart Radio, Sirius XM, VEVO, SoundCloud, TIDAL, Napster, LiveXLive, Twitch, Bandcamp

Festivals Included in Survey:

Coachella, SXSw (South by Southwest), Jingle Ball, iHeartRadio Music Festival, Bonnaroo, Summerfest, Lollapalooza, Made in America, Austin City Limits, Firefly Music Festival, CMA Music Festival, Stagecoach, Essence Music Festival, Governor's Ball NYC, Ultra Music Fest, Panoram, BET Experience, Outside Lands

Insight Categories

Music Behaviors & Preferences

  • Time spent with music
  • Importance of entertainment interests
  • Music listening locations/activities
  • Music listening by format
  • Share of music time by format
  • Music discovery sources
  • Monthly music spend

Genre & Language

  • Genre listenership & fanship
  • Listenership of artists originating from the U.S and ex-U.S.
  • Listenership by decade (’80s, ’90s)
  • Location & language preferences

Audio & Video Streaming

  • Music streaming service awareness & usage
  • Free vs. paid subscriptions
  • Streaming service satisfaction
  • Barriers to subscribing
  • Start of paid subscriptions
  • Top streaming service features

Role of Technology

  • Factors for music device selection
  • Device ownership
  • Top devices for music listening
  • Technology & music discovery

Format Purchasing

  • Past & future music purchasing
  • Purchase intent by format
  • Format purchase considerations

Brand Activating

  • Top brand activations
  • Brand partnership interest
  • Product purchasing (past & future intent)

Livestream Performances

  • Livestream music event attendance
  • Top platforms used
  • Top attendance motivators
  • Attitudes toward livestreaming
  • Barriers to livestream event attendance

Live Music Events

  • Live event attendance (past & future intent)
  • Discovery sources
  • Likelihood of attending future events
  • Barriers to future attendance
  • Awareness of top music festivals

Social Media & Short Video Clips

  • Social media & short video clip site usage
  • Social media & short video clip platforms
  • Top music activities on sites
  • Music content on social media & short video clip sites

Superfans

  • What makes a Superfan?
  • Who is the typical Superfan?
  • Superfan music behaviors

Related Reports

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Released January 2023

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Luminate shares a full analysis of the U.S. music market. Get to know the U.S. listener in more detail than ever before and learn the trends shaping and changing the market.

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As entertainment’s preeminent data and insights company, our services unlock the most trustworthy information across music, film and television.

Request access to demo Music Connect, our subscription-based platform that holds industry-standard and verified music sales, streaming and airplay data.

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Inquire about consultative services available in global research, audience insights and brand marketing across all entertainment.

Interested in Luminate Music?

Request access to demo Music Connect, our subscription-based platform that holds industry-standard and verified music sales, streaming and airplay data.

Interested in Luminate Film & TV?

Inquire about our verified film & TV metadata and DEI entertainment information and resources.

Interested in Luminate Insights?

Inquire about consultative services available in global research, audience insights and brand marketing across all entertainment.