Music 360: U.K. 2022

Released January 2023

$10,000

Leveraging the latest consumer insights, Luminate shares a full analysis of the UK music market. This report shares a full suite of data alongside tailored recommendations that you cannot find anywhere else.

Allowing unprecedented insight into this music market, this report covers listener demographics, behaviors across and outside of music (physical music vs. streaming, live music, music discovery, social media, and more), partnership opportunities, and more.

Using these insights, you will be able to fully engage in the UK music market, develop strategies that work for your business, and build a foundation to reach as many fans as possible.

These data and insights can help you understand key business questions such as:

  • How does psychology influence listener behavior?
  • What will music streaming growth look like in the future?
  • How does video impact the music listening experience?
  • Who is planning to attend live music in the coming year?
  • How can you harness the power of Gen Z in music?

Details

Topic:

UK

Who was surveyed (Source):

UK General Population (13+)

Sample Size:

1,984 Respondents in UK (Nationally Representative)

When was the survey taken:

November 2022

Length of Report:

105 slides

Trend & Freq of report:

Annual

Social Platforms Included in Survey:

Facebook, Twitter, Reddit, Tumblr, Pinterest, Instagram, Snapchat, WhatsApp, TikTok, Triller, Discord, Facebook Reels, Instagram Stories, YouTube, YouTube Shorts, Telegram, Clubhouse, LinkedIn, Twitch, Facebook Messenger, Blogger (formerly BlogSpot), Skype, Instagram Reels, BeReal

DSPs Included in Survey:

YouTube, Spotify, Apple Music, Amazon Music, VEVO, SoundCloud, TIDAL, Napster, Twitch, Bandcamp, Deezer, Audiomack, Idagio, Qobuz, Roxi

Festivals Included in Survey:

Coachella, SXSW (South by Southwest), Splendour in the Grass, Tomorrowland, Glastonbury, All Points East, Primavera Sound, EXIT Festival, Hideout, Outlook Origins Festival, Parklife, Sziget Festival, Wireless Festival, Reading & Leeds Festivals, SAGA Festival, AMP Lost & Found Festival, Time Warp, Creamfields, Longitude Festival, Electric Picnic, Download Festival, Isle of Wight Festival, Strawberries & Creem, Latitude, Wilderness, Boardmasters, Bloodstock Open Air, Houghton Festival, We Out Here, Forwards Festival

Televised Shows Included in Survey:

The Masked Singer, Eurovision, The Voice UK, Britain's Got Talent, StarStruck, Strictly Come Dancing, The Grammy Awards, The Academy Awards (Oscars), MTV Video Music Awards, Golden Globe Awards, Streamy Awards, BRIT Awards, MTV European Music Awards, BAFTAs

Insight Categories

Music Behaviors & Preferences

  • Time spent with music
  • Importance of entertainment interests
  • Music listening locations/activities
  • Music listening by format
  • Share of music time by format
  • Music discovery sources
  • Annual music spend

Genre & Language

  • Genre listenership & fanship
  • Listenership by decade (’80s, ’90s)
  • Location & language preferences

Audio & Video Streaming

  • Music streaming service awareness & usage
  • Free vs. paid subscriptions
  • Streaming service satisfaction
  • Barriers to subscribing
  • Start of paid subscriptions
  • Future subscription opportunities
  • Top streaming service features
  • Video streaming
  • VPN usage for streaming services
  • Drivers of VPN usage for streaming

Role of Technology

  • Factors for music device selection
  • Device ownership
  • Top devices for music listening
  • Technology & music discovery

Format Purchasing

  • Past music purchasing
  • Purchase intent by format
  • Format purchase considerations

Brand Activating

  • Top brand activations
  • Product purchasing (past & future intent)

Playlisting

  • Playlist importance
  • Weekly playlist usage

Livestream Performances

  • Livestream music event attendance
  • Top platforms used
  • Top attendance motivators
  • Livestream music event satisfaction
  • Attitudes toward livestreaming
  • Paying to attend livestream
  • Barriers to livestream event attendance

Live Music Events

  • Live event attendance (past & future intent)
  • Discovery sources
  • Likelihood of attending future events
  • Barriers to future attendance
  • Awareness of top music festivals

Social Media & Short Video Clips

  • Social media & short video clip site usage
  • Social media & short video clip platforms
  • Top music activities on sites
  • Music content on social media & short video clip sites

Health & Wellness

  • Wellness activities & services

Broadcasting & Awards Shows

  • Awareness of broadcast events and awards shows
  • Broadcast events and awards shows viewership (past & future intent)
  • Impact of competition shows

Gaming

  • Devices for gaming
  • Top gaming platforms
  • Top gaming titles
  • Music & artist discovery via gaming

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