In recent years, concerts and live events have seen record-high revenues and attendance, breathing much-needed life into a sector that teetered on collapse during the pandemic. But this rapidly shifting market landscape has also presented numerous challenges, from trying to grapple with the surge of consumer demand post-pandemic — what some have called “Revenge Spending” — to inflationary effects on ticket price sensitivity among consumers.
As the live events vertical continues to adapt, we want to walk industry stakeholders through some of the trends we’ve seen emerge over the last several years. We’ll also dig into the findings of a report co-authored by Luminate and Billboard that found concerts yield a median 42% growth in local/in-market streaming during the week of an event (among many other things). Tomorrow — Wednesday, September 25, 2024 — you can join key members of the Luminate team along with Billboard’s Senior Charts/Data Analyst Eric Frankenberg for a live webinar where we’ll discuss:
- Broader trends in consumer behavior that are worth keeping an eye on, like who’s going to concerts — and how that’s changing
- Findings from a report produced earlier this year, in collaboration with Billboard, diving into the interrelationship between streaming and live events. Specifically, we’ll be exploring:
- The impact of live events on local/short-term and national/long-term growth in streaming for an artist
- How Luminate’s data can help bookers, agents and promoters make smarter decisions when planning tours
We’ll end the webinar by making our best guess as to what the market can expect — or should be wary of — heading into the 2025 concert season.
Join us to gain a deeper understanding of how these trends can help you maximize your impact in the industry. RSVP Here.
