For brands, endorsement deals are critical. But locking the right star for the right campaign isn’t as easy as just throwing a line into the celebrity…
Luminate, Billboard’s longtime official Charts partner, will track streaming and sales metrics from TME platforms, including QQ Music, Kugou Music, Kuwo Music, and JOOX, through the…
For brands, endorsement deals are critical. But locking the right star for the right campaign isn’t as easy as just throwing a line into the celebrity…
When Microsoft completed its mammoth deal to acquire Call of Duty publisher Activision Blizzard in 2023, Electronic Arts became the largest standalone Western video game publisher….
As Disney prepares to fully knit Hulu into the Disney+ streaming app, the Mouse House’s leadership has made clear that they’re hoping the move will help…
For brands, endorsement deals are critical. But locking the right star for the right campaign isn’t as easy as just throwing a line into the celebrity…